AI has long driven PPC, yet success still depends on knowing where automation helps and where it hurts.
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Should Advertisers Be Worried About AI In PPC?
Google released Gemini 3, its latest AI model, and it is already powering AI Mode in Google Search today. Sundar Pichai wrote Google is shipping Gemini 3 and that includes “Gemini 3 in AI Mode in Search with more complex reasoning and new dynamic experiences.” “This is the first time we are shipping Gemini in Search on day one,” he added.
Originally posted here:
Google AI Mode Now Powered By The New Gemini 3
Nov 25
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Google Ads is testing a share icon and button for hotel ads in the Google search results. When you click on the share icon, it lets you share the result with a friend.
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Google Ads Tests Share Icon On Ads
Last month, we covered how we saw an “Incentivized” label on some product reviews within Google Search.
Continued here:
Google Email: Incentivized Reviews Require Proper Identification
Microsoft announced a number of new Microsoft Advertising features including Asset-level editorial review, Conversion Delay insights, callouts for Hotel Price Ads expansion and Microsoft Curate updates.
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Microsoft Advertising Adds Asset-Level Editorial Review & Conversion Delay
Google Ads may be rolling out a new metric named “Original Conversion Value.” This shows the raw data before Google does anything with it.
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Google Ads New Original Conversion Value Metric
Business Insider interviewed both SEOs and representatives from Google, Microsoft, and Perplexity on what it calls the “GEO rush.” The rush for SEO companies or other companies to sell GEO (AI SEO) related services. There are quotes from Danny Sullivan from Google, Krishna Madhavan from Microsoft and more.
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Quotes From Google, Microsoft & Perplexity On GEO Rush
Google’s Gemini 3 Pro powers AI Mode with deeper reasoning, upgraded query fan-out, and new generative layouts. The post Google Brings Gemini 3 To Search’s AI Mode appeared first on Search Engine Journal
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Google Brings Gemini 3 To Search’s AI Mode via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: November 18, 2025
AI search buy-in comes when it’s framed as a cost-effective way to prevent losing ground in the next discovery shift. The post Selling AI Search Strategies To Leadership Is About Risk appeared first on Search Engine Journal
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Selling AI Search Strategies To Leadership Is About Risk via @sejournal, @Kevin_Indig