Report: Google Zero Click Searches To Open Web Fall To 27.6%

Rand Fishkin and friends (Sparktoro and Similarweb) released an ongoing Google zero-click study that showed zero-click searches from Google Search have been sending less and less traffic to the open web and are declining at an even faster rate. In fact, the report says 68.01% of Google searches ended without a click and if you look at AI responses, it is more like only 27.6% of clicks go to the open web.

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Report: Google Zero Click Searches To Open Web Fall To 27.6%

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Schema.org Adds Usage Statistics For Schema Types

The folks over at Schema.org have added usage statistics to each schema type. So if you want to see which schema type is used more, you can just check Schema.org. For example, author schema is used on over 10 million domains but event schema is used on under 1 million domains.

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Schema.org Adds Usage Statistics For Schema Types

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Apple Updates Applebot Docs To Include Siri AI & AI Features

Apple has made changes to its documentation for AppleBot to include crawling and usage for its AI efforts. There were other changes made to the document on June 08, 2026 as well.

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Apple Updates Applebot Docs To Include Siri AI & AI Features

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What The Future Of Google Looks Like

Search is diversifying fast. Google’s financials, AI Mode growth data, and Discover’s potential reveal what’s really coming next. The post What The Future Of Google Looks Like appeared first on Search Engine Journal

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What The Future Of Google Looks Like

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Why Your Product Feed Is An SEO Asset (And Who Should Own It) via @sejournal, @demirie

Feed, structured data, website: three layers, three teams, one goal.

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Why Your Product Feed Is An SEO Asset (And Who Should Own It) via @sejournal, @demirie

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AI Search In 2026: Five Findings From 300 Enterprise Marketing Execs

Find out how marketing executives view AI search and its rapid growth in the digital landscape of search engines.

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AI Search In 2026: Five Findings From 300 Enterprise Marketing Execs

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US Publishers Demand Common Crawl Stop Scraping Their Content via @sejournal, @MattGSouthern

Digital Content Next sent Common Crawl a cease and desist letter demanding it stop scraping publisher content and remove protected material from its datasets. The post US Publishers Demand Common Crawl Stop Scraping Their Content appeared first on Search Engine Journal .

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US Publishers Demand Common Crawl Stop Scraping Their Content via @sejournal, @MattGSouthern

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US Publishers Demand Common Crawl Stop Scraping Their Content via @sejournal, @MattGSouthern

Digital Content Next sent Common Crawl a cease and desist letter demanding it stop scraping publisher content and remove protected material from its datasets. The post US Publishers Demand Common Crawl Stop Scraping Their Content appeared first on Search Engine Journal .

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US Publishers Demand Common Crawl Stop Scraping Their Content via @sejournal, @MattGSouthern

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US Publishers Demand Common Crawl Stop Scraping Their Content via @sejournal, @MattGSouthern

Digital Content Next sent Common Crawl a cease and desist letter demanding it stop scraping publisher content and remove protected material from its datasets. The post US Publishers Demand Common Crawl Stop Scraping Their Content appeared first on Search Engine Journal .

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US Publishers Demand Common Crawl Stop Scraping Their Content via @sejournal, @MattGSouthern

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Reddit Gained Top Positions In Every Niche After May Core Update via @sejournal, @MattGSouthern

SE Ranking found Reddit gained top 3 share across all 20 niches after Google’s May core update, with smaller moves in YMYL categories. The post Reddit Gained Top Positions In Every Niche After May Core Update appeared first on Search Engine Journal .

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Reddit Gained Top Positions In Every Niche After May Core Update via @sejournal, @MattGSouthern

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