Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says URL extensions don’t matter for SEO…
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Daily Search Forum Recap: June 24, 2025
Google’s John Mueller several years after posting a video named “Will removing ‘.html’ from my URLs help my site?” still says URL extensions do not matter for SEO. He said it doesn’t matter if you go with a .htm or a .html or go with no extension at all.
Read more here:
Google Still Says URL Extensions Still Don’t Matter
Google is testing a new feature to replace all those copy-and-paste emoji websites. You know, when you want to know what an emoji is for a specific emotion and you go to Google and it brings up websites that have the emojis and you can click copy to your clipboard… Well, Google is doing that right in search.
Follow this link:
New Google Search Emoji Answer Feature
Google has made its first expansion of AI Mode outside of the US by announcing AI Mode is now available in Search Labs for those based in India. As you know, AI Mode is fully live, outside of Search Labs, for all US users and now Google is expanding access internationally.
Originally posted here:
Google Expands AI Mode To India In Search Labs
Google is testing moving the social profile links above the Google Posts section in the Google Business Profiles / local listings within Google Search. This seems to be being tested right now.
See the article here:
Google Business Profiles Tests Social Profiles Above Google Posts
Customer journeys resemble playgrounds more than funnels. It’s time to adapt your strategy to match real customer behavior. The post Human-Centered Marketing: The Right Message To The Right People appeared first on Search Engine Journal
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Human-Centered Marketing: The Right Message To The Right People
I am not sure what this is but Google is testing (or maybe it is a bug) an answer box of sorts, in a blue highlight background (grayish on dark mode) with an answer. But there is no label on the result, is it an AI Overview, featured snippet or some other box?
Link:
Google Undisclosed Blue Search Answer?
Google is testing placing a light blue bar on the left side of the search results snippets title link. I am not sure why Google is doing this but it does add some flavor and color to the search results.
Continue reading here:
Google Tests Slim Light Blue Vertical Bar By Search Result Snippets
Future-proof your SEO strategy with Relevance Engineering, a new framework for AI search. Learn how to optimize content for LLMs, build topical authority, and adapt to Google’s AI Mode for increased brand visibility.
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How to Future-Proof Your SEO Strategy with Relevance Engineering
Planning a migration? Discover these expert tips to ensure a seamless site move while protecting your SEO and performance
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The Smart SEO Team’s Guide To Timing & Executing A Large-Scale Site Migration via @sejournal, @inmotionhosting