Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: August 4, 2025
AI reshapes how SEO works, and who does the work. Duane Forrester breaks down which roles are most impacted and what new skills matter now. The post Which SEO Jobs AI Will Reshape & Which Might Disappear appeared first on Search Engine Journal
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Which SEO Jobs AI Will Reshape & Which Might Disappear via @sejournal, @DuaneForrester
The past month was a bit intense with Google search ranking volatility.
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August 2025 Google Webmaster Report
Google is reportedly pitching advertisers to buy into ads in AI Mode.
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Google Pitching AI Mode Ads To Advertisers
As you all mostly know, Reddit had an amazing earnings statement and its stock is up 25% since earnings day. But let’s dig into the statements Steven Huï¬man, Reddit’s CEO, made on that earnings call.
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Reddit CEO: Anyone Using Google Will End Up At Reddit At Some Point
When PPC structure mirrors the business model, reporting gets easier, budgets make sense, and results actually matter.
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Why Your PPC Structure Should Mirror Your Business Model via @sejournal, @brookeosmundson
Microsoft has updated its exclusions controls and reporting for Microsoft Advertising Audience Ads and Search Ads. You can now centrally manage website exclusions across accounts and campaigns, apply exclusions in bulk and add up to 10,000 websites per exclusion list.
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Microsoft Advertising Website Exclusions Updated
Google is testing adding a rainbow effect to the AI Mode and Web tabs within the search bar. We’ve seen this on the AI Mode button on the search box and it seems Google is testing it to highlight some of the tabs.
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Google Search Tests Rainbow Effect To AI Mode & Web Tabs
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Google’s co-founder said that threatening an AI can improve performance.
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Researchers Test If Sergey Brin’s Threat Prompts Improve AI Accuracy via @sejournal, @martinibuster
Google walked back recently announced plans to end its URL shortener service. It will continue to service some URLs
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Google Backtracks On Plans For URL Shortener Service via @sejournal, @martinibuster