Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console has a new query grouping report…
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Daily Search Forum Recap: October 28, 2025
The decline of Wikipedia’s search visibility highlights a fundamental shift in content value driven by AI and changing user behavior. The post AI Is Breaking The Economics Of Content appeared first on Search Engine Journal .
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AI Is Breaking The Economics Of Content via @sejournal, @Kevin_Indig
Google added a very useful feature to the Google Search Console Insights report named query groups.
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Query Groups Report Comes To Google Search Console Insights
Oct 25
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Knowing when to refresh content versus create new pages comes down to user value, topical focus, and measurable SEO outcomes. The post Ask An SEO: Is It Better To Refresh Content Or Create New Pages?
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Ask An SEO: Is It Better To Refresh Content Or Create New Pages? via @sejournal, @rollerblader
Google has expanded access to the Google Business Profiles’ what’s happening feature to multi-location restaurants and bars in the United States, the United Kingdom, Canada, Australia, and New Zealand. When it launched in May it was only available for single-location restaurants.
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Google Business Profiles What’s Happening Feature Expands
Google Ads has supposedly added more integration between the main Google Ads platform and reporting and the niche Local Service Ads platform. Some can now see conversion tracking actions in the Google Ads interface.
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Google Ads Interface Gains Local Service Ads Phone Call Leads
Google is rolling out map pin clicks in the Google Ads and Google Local Service Ads reporting. This can be found under Campaigns view, then under Segment, and then under Click Type.
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Google Ads Showing Maps Pin Clicks In Reports
Google’s John Mueller was asked what is the best CMS, content management system, is for SEO and ranking well on Google Search.
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Google’s John Mueller On Best CMSs For SEO
Google’s John Mueller said case sensitivity matters and SEOs shouldn’t just hope it works. The post Google’s Advice On Canonicals: They’re Case Sensitive appeared first on Search Engine Journal .
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Google’s Advice On Canonicals: They’re Case Sensitive via @sejournal, @martinibuster
We know how overwhelming it can be to keep pace with rapidly-changing SEO strategies, especially with AI switching up the rules faster than ever. This collection of insights was handpicked to give you clarity and confidence on what really matters right now: how to make your content, structure, and strategy AI-ready, from basics to technical necessities. If you’re redefining your SEO strategy for the age of AI, we hope these pieces become your go-to guide for navigating what’s next in search
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AI Search Blueprint: Entity Maps, Structured Data, IndexNow & The Basics