Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: May 29, 2025
Dealing with outdated brand mentions in search? Here’s a clear breakdown of how to shift visibility from your old brand name to your new one
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Ask An SEO: How Do We Shift Google From Our Old Brand Name to Our New One? via @sejournal, @MordyOberstein
Explore the impact of Google Discover AI and publishers on news traffic and SERPs in this interview with host Shelley Wash and guest John Shehata.
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Google Discover, AI Mode, And What It Means For Publishers: Interview With John Shehata via @sejournal, @theshelleywalsh
Google Search ranking and results have experienced increased volatility over the past 24 hours or so – the search results are heating up. I am noticing an uptick in SEO chatter within the industry and also some of the tools are showing increased search ranking volatility.
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Google Search Ranking Volatility Heats Up May 29th
For the past several months, we’ve been seeing signs that the Google Maps and local questions and answers feature is being phased out.
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Google Updates When Local Questions & Answers Display
Ginny Marvin, Google’s Ads Liaison, confirmed on X that ads can show above/below the AI Overviews or within the AI Overviews but not in both positions at the same time. She wrote, “Your ad could trigger to show either above/below AIO or within AIO, but not both at this time.”
Link:
Google: Ads Can Show Above/Below or Within AI Overviews But Not Both At Same Time
Google is updating its Unapproved Substances section of the Healthcare and Medicines policy in June to allow the promotion and serving ads for Melatonin.
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Google Ads To Allow Melatonin Ads Beyond US & Canada
Google is testing another search results snippet hover effect. This one will color the background a light gray shadow like color. We’ve seen variations of this before (see articles below).
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Google Search Results Light Background Shadow Color On Hover
Microsoft is testing using alternative names and titles for the related searches section within the Bing Search results. I was able to trigger four alternatives to the normal related searches header.
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Bing Tests Related Searches Alternative Texts
Google’s Thematic Search patent describes a system that closely parallels how AI Mode’s Query Fan-Out technique generates summaries The post Google’s Query Fan-Out Patent: Thematic Search appeared first on Search Engine Journal .
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Google’s Query Fan-Out Patent: Thematic Search via @sejournal, @martinibuster