Attending MozCon 2025 in New York? Explore our curated list of 20+ adventures, from iconic landmarks and Broadway shows to local-favorite restaurants and bars near the venue.
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Welcome to New York: 20 Adventures for MozCon Attendees
Sep 25
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Google avoids Chrome and Android breakup but must end exclusive search default deals, and may have to share data with rivals. The post Google Avoids Breakup As Judge Bars Exclusive Default Search Deals appeared first on Search Engine Journal .
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Google Avoids Breakup As Judge Bars Exclusive Default Search Deals via @sejournal, @MattGSouthern
U.S. District Judge Amit Mehta ruled on the remedies for Google being declared a monopoly
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Google Won’t Be Broken Up In Monopoly Case But Required To Share Search Data
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: September 2, 2025
Sep 25
2
From PageRank flow to entity mapping, internal linking has evolved into one of SEO’s most powerful levers for organic visibility. The post Internal Linking Grows Up: Evolving From Link Juice To Entity Maps appeared first on Search Engine Journal .
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Internal Linking Grows Up: Evolving From Link Juice To Entity Maps via @sejournal, @Kevin_Indig
We finally had a confirmed Google Search update this past month, the August 2025 spam update, which seems pretty intense and it is not done rolling out yet.
See more here:
September 2025 Google Webmaster Report
Google Ads has reportedly added new checkboxes to the selector view within the Google Ads overviews of your campaigns. This lets you use the checkboxes, select the campaigns you want, so you can filter the view to only show those campaigns.
Continued here:
New Google Ads Checkboxes To Filter Campaigns
Ginny Marvin, Google’s Ads Liaison, responded to some data that suggests that AI Max is expansionary on SPN, the Search Partner Network. That using AI Max will more heavily target and show your ads on SPN more than other campaign types.
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Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory
Google Ads now lets you search Google Maps for setting up your location assets for your ad campaigns.
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Google Ads Search Google Maps For Location Assets
Google Search is testing a new game in its search results to encourage searchers to search more. It is likely called the Google Search mini-game and it rewards searchers with badges when they “dive deeper into topics.”
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Google Search Mini Game Encourages Searchers To Search More