Google’s Robby Stein reiterated that Google’s AI experience, such as AI Mode and AI Overviews, integrates Google’s core search signals.
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Google Integrates Core Search Signals Into AI Experiences
In a rare Sunday launch, Google announced new AI Mode ads named Direct Offers. Google also announced branded AI agents and a new open standard for agentic commerce it calls Universal Commerce Protocol (UCP).
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Google AI Mode Direct Offers Ads & Universal Commerce Protocol
In a rare Sunday launch, Google announced new AI Mode ads named Direct Offers. Google also announced branded AI agents and a new open standard for agentic commerce it calls Universal Commerce Protocol (UCP).
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Google AI Mode Direct Offers Ads & Universal Commerce Protocol
Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset group to find out which creative combination works best for your Performance Max campaign.
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Google Ads Performance Max A/B Testing Assets
Google announced new Business Agents, branded AI Agents, a “new way for shoppers to chat with brands, right on Search,” Google said.
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Google Merchant Center Business Agent – Branded AI Agents
Google announced new Business Agents, branded AI Agents, a “new way for shoppers to chat with brands, right on Search,” Google said.
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Google Merchant Center Business Agent – Branded AI Agents
Google announced new Business Agents, branded AI Agents, a “new way for shoppers to chat with brands, right on Search,” Google said. “It’s like a virtual sales associate that can answer product questions in a brand’s voice, enabling retailers to connect with consumers during critical shopping moments and help drive sales,” Google added.
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Google Merchant Center Business Agent – Branded AI Agents
Jan 26
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Google Ads seems to be slowly rolling out a new Google Ads experimental feature in the Google Ads Lab section named Brand Linking. Brand linking lets you “Link customers to brands,” it reads.
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Google Ads Brand Linking Experiment
PPC experts share hard-earned lessons on automation limits, Performance Max misuse, post-click differentiation, and why judgment now matters more than levers. The post 10 Hard Truths About PPC: Insights From Last Year’s Best Debates For 2026 appeared first on Search Engine Journal
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10 Hard Truths About PPC: Insights From Last Year’s Best Debates For 2026 via @sejournal, @siliconvallaeys
Prepare for UCP & ACP adoption by tightening product feeds, schema, and governance before agent-led checkout becomes default behavior. The post Agentic Commerce: What SEOs Need To Consider (ACP & UCP) appeared first on Search Engine Journal .
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Agentic Commerce: What SEOs Need To Consider (ACP & UCP) via @sejournal, @alexmoss