Your customers are searching across ChatGPT, Reddit, Pinterest, and more. Is your brand showing up where it counts?
Excerpt from:
Stop Focusing On Google, It’s Time to Focus On Being Visible via @sejournal, @wburton27
Google had a lot of news out of Google I/O, as you would expect. The big item, which we predicted, was that AI Mode is now available to all US searchers without having to opt into it within Search Labs. Plus, Google is testing a number of new features in AI mode including Deep Search, Live Search, personal context, custom charts, AI shopping and yes – Agentic features.
The rest is here:
Google AI Mode Live In US: Tests Deep Search, Live Search, Personalization, Custom Charts, Shopping & Agentic
Surprise, surprise, as I called it, Google is expanding AI Overviews into more regions.
See the rest here:
Google AI Overviews Expand Again & Lead To 10% Query Growth
Google Search seems to be super volatile today and yesterday, so I will call this the Google I/O 2025 Google unconfirmed update. I am seeing a spike in chatter within the SEO community along with many of the tools showing super heated volatility within the Google search results.
See more here:
Google I/O 2025 Search Ranking Volatility Heats Up
Google seems to be testing hiding the citations, link icons, for the AI Overviews default view. So when the AI Overview first loads in the Google Search results, the link icon is hidden.
Read more from the original source:
Google AI Overviews Tests Hidden Links
For the past few weeks or so, Google has a bug where the right side knowledge panel goes missing for business owners when you try to bring up your business listing in Google Search. This is not impacting everyone and it can be random but Google is supposedly aware of the issue and is fixing it.
See original here:
Google Business Profiles Bug Hides Right Knowledge Panel
Google seems to be testing showing author names and website citations in the AI Overviews. I am honestly not sure if this is new but Christian Kunz said it was and posted about it on his blog and on X.
Original post:
Google AI Overviews With Author Names & Citations
PPC is getting pricier and harder to measure. With branded search now key to media effectiveness, this piece outlines how to shift your strategy accordingly. The post Why Brand Advertising Matters For Paid Media Performance appeared first on Search Engine Journal
Read more from the original source:
Why Brand Advertising Matters For Paid Media Performance via @sejournal, @iambenwood
May 25
21
Google’s AIO is wiping out mid-funnel user behavior data. Here are effective responses to zero-click SERPs for SEO
Go here to see the original:
30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search via @sejournal, @martinibuster
Tired of last-click attribution stealing all the credit? Learn how to build a smarter, full-funnel model that finally proves SEO’s true impact
Follow this link:
Last Click Attribution is Dead: Here’s How to Fix it [MozCon 2025 Speaker Series]