May 25
22
Join Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies.
Excerpt from:
What’s Draining Your PPC Budget and How to Stop It [Webinar] via @sejournal, @hethr_campbell
Here is a recap of what happened in the search forums today…
See the original post here:
Daily Search Forum Recap: May 22, 2025
Agentic SEO introduces a more efficient, AI-assisted way of working, without losing the human insight that drives real results.
Read the original:
Explaining Agentic SEO To The C-Level via @sejournal, @TaylorDanRW
Google is now pushing search ads on AI Mode and the desktop version of AI Overviews. Google’s Vidhya Srinivasan said at Google Marketing Live, “we’re expanding ads in AI Overviews to desktop, and bringing ads to AI Mode to create new opportunities for our customers.”
Here is the original post:
Google Ads Come To AI Mode & AI Overviews Desktop
Google announced a new bidding update to Google Ads named Smart Bidding Exploration.
Continue reading here:
New Google Ads Smart Bidding Exploration: Bidding Update
Google announced a number of AI-related features to help advertisers create and manage their ads account across Google Ads and Merchant Center. These include new AI tools for creating ads and creatives and also agentic capabilities to help you with this on the backend.
Link:
Google Ads New AI Tools & Agentic Capabilities
Google has published two new help documents on the topic of AI; one on guidance on using generative AI content on your website and the second on AI features and your website. Google also published a blog post on the topics over here.
View post:
New Google Docs On Using AI Generative Content & AI Search Features
May 25
22
Microsoft is testing a double border style around the Bing Search box. This goes around the main search box but not the auto-complete box, I believe.
See the article here:
Bing Tests Double Border Search Box
May 25
22
An in-depth look at CMS market share data and what the changing platform landscape means for SEO practitioners.
Go here to see the original:
CMS Market Share Trends: Top Content Management Systems (May 2025) via @sejournal, @theshelleywalsh
Is your SEO strategy falling flat in an AI-driven search world?
The rest is here:
How To Create an Integrated Strategy That Increases Brand Mentions and Visibility [Mozcon 2025 Speaker Series]