Google Ads Different Auctions Locations May Impact CTR & Impression Rates

Ginny Marvin, the Google Ads Liaison, said that you may see a shift in Top/Absolute Top Impression rate and/or a change in overall CTR as a result of the double serving Google Ads experiment. This is where Google can show the same ads in different ad locations because it has different auctions for each ad location.

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Google Ads Different Auctions Locations May Impact CTR & Impression Rates

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Google: Poor Pingdom Score Does Not Affect Your SEO

Google’s John Mueller responded to a concern on Reddit about a site that scored a D with its Pingdom score. Pingdom measures sites uptime and overall page speed metrics. John Mueller responded to the concern saying, “this is not affecting your SEO.”

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Google: Poor Pingdom Score Does Not Affect Your SEO

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Google Expands AI Overviews To More EU Regions

Google has rolled out AI Overviews to more European regions after we caught them testing these AI Overviews earlier this month. AI Overviews are now officially live in Germany, Belgium, Ireland, Italy, Austria, Poland, Portugal, Spain and Switzerland.

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Google Expands AI Overviews To More EU Regions

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Google Ads Support New Get A Call Option & Text Help

Google Ads has a new option for getting support, at least, for some advertisers. This option is named “Get a call,” and it is addition to call us, chat or email support.

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Google Ads Support New Get A Call Option & Text Help

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Google Tests Quick View Links On Hotel/Lodging Packs/Carousels

Google is testing a new quick view button/link within the Google Search results for hotel and lodging results. When you click on the quick view button you are taken to the Google Business Profile listing but when you click on the main result you are taken to the website directly (or maybe the other way, I cannot tell for sure).

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Google Tests Quick View Links On Hotel/Lodging Packs/Carousels

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The Shift To Zero-Click Searches: Is Traffic Still King? via @sejournal, @wburton27

What are zero click searches and why do they matter? Discover their significance and effects on digital marketing strategies. The post The Shift To Zero-Click Searches: Is Traffic Still King?

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The Shift To Zero-Click Searches: Is Traffic Still King? via @sejournal, @wburton27

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Ex-Googler: Google Sees Publisher Traffic As A Necessary Evil via @sejournal, @martinibuster

Although current Googlers say Google cares about the web ecosystem, an ex-Googler says sending traffic to publisher sites is a necessary evil The post Ex-Googler: Google Sees Publisher Traffic As A Necessary Evil appeared first on Search Engine Journal .

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Ex-Googler: Google Sees Publisher Traffic As A Necessary Evil via @sejournal, @martinibuster

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OpenAI Rolls Out GPT-4o Image Creation To Everyone via @sejournal, @MattGSouthern

OpenAI integrates free image generation into GPT-4o, creating context-aware visuals with text capabilities for all users.

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OpenAI Rolls Out GPT-4o Image Creation To Everyone via @sejournal, @MattGSouthern

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Daily Search Forum Recap: March 25, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google rolled out AI Mode to more users…

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Daily Search Forum Recap: March 25, 2025

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Checking In: Where Are We With The Google Lawsuits? via @sejournal, @Kevin_Indig

Google lawsuits may change the search engine’s dominance in search and ads. AI competition and political shifts could impact your traffic

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Checking In: Where Are We With The Google Lawsuits? via @sejournal, @Kevin_Indig

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