Striking distance keywords can highlight where sites may be able to make a big impact on their rankings and traffic with less effort. In this episode of Whiteboard Friday, Jo talks about how to locate, track, and label these keyword opportunities in Moz Pro.
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Finding Striking Distance Keywords — Whiteboard Friday
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Reddit seems like it is not ranking as well as it used to…
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Daily Search Forum Recap: January 9, 2025
Jan 25
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Maximize the effectiveness of your international SEO strategies with GA4. Analyze key metrics and dimensions to refine your approach and drive better results.
See more here:
How To Leverage GA4 For The Analysis Of International SEO Strategies via @sejournal, @gemmafontane
It seems like Reddit, the site that ranks well for every single query in Google Search, is starting to see a small but visible ranking drop in Google Search. It seems Reddit is losing Google Search visibility when you look at its ranking reports in Semrush and Sistrix.
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Reddit Not Ranking As Well In Google Suddenly?
We have been hearing Google Ads will provide a feature to manage negative keywords for Performance Max campaigns for a while and now, maybe, the day has come. Joe Shmo on X posted a screenshot of him seeing the feature in his Google Ads account.
Excerpt from:
Screenshot: Google Ads Negative Keywords In Performance Max
Google’s John Mueller said that using generative AI to create blog posts and content for the purpose of getting backlinks is “almost certainly against Google’s spam policies.” He said this in response to a complaint that this was being done on their site, outsourced by their SEO firm to a third-party.
Excerpt from:
Google: Using Generative AI To Create Content For Links Against Spam Policies
Jan 25
9
Google Search is testing a darker dark mode.
Originally posted here:
Google Tests A Darker Dark Mode
Google now lets you add to your restaurant’s menu within Google Business Profiles. Previously, I believe you were only able to replace your previous menus, but now you can add to them by uploading the new menus.
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Google Business Profiles Gains Add To Menu Option
Did you ever want to listen to a summary of your Google Discover feed?
The rest is here:
Google Daily Listen Labs – Audio Version Of Google Discover
Learn why a one-size-fits-all SEO approach doesn’t work and find out how to tailor your strategy for niche markets to enhance search visibility.
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Ask An SEO: What To Do When Your SEO Formula Doesn’t Work? via @sejournal, @rollerblader