Google Analytics Update To Improve Paid Search Attribution via @sejournal, @MattGSouthern

Google to update GA4 attribution, correcting paid search conversion tracking while potentially impacting ad budgets. The post Google Analytics Update To Improve Paid Search Attribution appeared first on Search Engine Journal .

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Google Analytics Update To Improve Paid Search Attribution via @sejournal, @MattGSouthern

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Google Gives Merchants New Insights Into Shopping Search Performance via @sejournal, @MattGSouthern

Google’s Search Console now provides ecommerce sites data on product listing performance across Google’s shopping surfaces.

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Google Gives Merchants New Insights Into Shopping Search Performance via @sejournal, @MattGSouthern

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Daily Search Forum Recap: June 10, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s Search Liaison commented on the Google search leaks, navboost, clicks…

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Daily Search Forum Recap: June 10, 2024

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Here’s What Healthcare Marketers Must Know in 2024

To say the past few years have been volatile for the healthcare industry would be an understatement. The COVID-19 pandemic virtually transformed how medical care is administered overnight, in ways that have proven more lasting than anyone could have anticipated.  As the healthcare industry continues to undergo seismic changes, healthcare marketing trends naturally follow suit.  Between lingering impacts of COVID-19, the rise of AI, data challenges, controversial interpretations of HIPAA compliance laws, and aggressive mergers and acquisitions by major companies, healthcare marketing’s evolution in 2024 will continue apace.

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Here’s What Healthcare Marketers Must Know in 2024

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Google Responds To Specific Search Leak, Navboost, Clicks & User Interactions

The Google Search Liaison, Danny Sullivan, gave a more specific comment to specific signals and elements mentioned in the search leak, well above and beyond what is mentioned in the original and very vague comment gave us a couple days after the search leak. Sullivan responded to questions on Navboost, clicks and user interactions as it related to the Helpful content update.

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Google Responds To Specific Search Leak, Navboost, Clicks & User Interactions

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Google: You Can’t Completely Disregard What’s Served On Desktop For SEO

Last week we reported that Googlebot will pretty much halt crawling and indexing websites using its desktop crawler and just crawl using its smartphone crawler (which caused a lot of confusion). But John Mueller of Google said on Reddit that he doesn’t think it means you can “completely disregard what’s served on desktop in terms of SEO.”

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Google: You Can’t Completely Disregard What’s Served On Desktop For SEO

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Google On Fixing A Few Pages To Recover From Helpful Content Update

John Mueller from Google responded to a question on Reddit about the likelihood of fixing just 10 pages out of 20,000 pages on a site, how that might help that site recover from the Helpful content update. The site owner said only 10 pages were hit by that September helpful content update, and asked if the 10 pages can hurt the other 20,000 pages on the site.

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Google Business Profiles Locksmiths Reinstatements Now Being Processed

Google paused Google Business Profiles restatements for the locksmith industry but has now resumed those requests and is working through the backlog now.

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Google Business Profiles Locksmiths Reinstatements Now Being Processed

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Google Fixing Product Variant Structured Data Star Rating Bug

Google is currently working on fixing a bug that prevents the product variant structured data from showing rating stars in the search. This bug was spotted by Jarno van Driel and Ryan Levering from Google confirmed it and said they will work on a fix soon.

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Google Fixing Product Variant Structured Data Star Rating Bug

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Google Tests Local Five Pack (Up From 3 Pack)

Google is once again testing showing five local results, a five-pack, instead of the typical 3 local results, a three-pack, in the search results local results section. Google tested this in 2021 and also had this for the SGE labs results and now it is being tested again.

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Google Tests Local Five Pack (Up From 3 Pack)

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