While Google has yet to confirm a Google search ranking update, we have seen tremendous volatility in the Google Search results this month. Google did however confirm it can downgrade sections of content that is starkly different from the main content. We also posted an update on the helpful content update
Link:
November 2024 Google Webmaster Report
Google is testing showing real blue anchor text based hyperlinks in the AI Overviews, instead of showing that paperclip icon. This may encourage searchers to click on the links within the AI Overviews more – or maybe not – we have no data to validate this because Google won’t give it to us.
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Google AI Overviews Testing Anchor Text Based Hyperlinks
Google has lifted its pause on US election and political ads today, Monday, November 11, 2024.
See the rest here:
Google Ads Allows US Elections Ads Again Today
Google has released version 2.8 of the Google Ads Editor.
Link:
Google Ads Editor Version 2.8 Is Now Out
Don’t let budget uncertainty hold back your PPC success. This guide will help you allocate your resources strategically and maximize your campaign’s performance.
Read more:
PPC And Paid Media Budget Planning Tips for 2025 via @sejournal, @LisaRocksSEM
Google is testing removing the favicons and site name from the mobile search results. As you may remember, Google first launched these in the mobile search results back in October 2022 and yes, Google has had its trouble with these favicons and site names over the years.
Continued here:
Google Tests Dropping Site Name & Favicon From Search Results
Google may be testing displaying sponsored labels in different positions within the local map finder view. Some of the ads have sponsored labels on the left side, where it lists the local listings. While others don’t show the sponsored label until you hover over the listing.
More here:
Google Map Finder Ads Sponsored Labels Not Always Showing
HARO, Help a Reporter Out, now known as the Connectively Platform is being discontinued, and shut down, on December 9th.
Read the rest here:
HARO / Connectively Platform Closing Down December 9
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Join us as we explore real-world strategies to increase brand search volume, backed by proven case studies from top brands.
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Drive Over 150K A Month In Brand Search Volume: A Case Study [Webinar] via @sejournal, @lorenbaker
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Drive Over 150K A Month In Brand Search Volume: A Case Study [Webinar] via @sejournal, @lorenbaker