Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: April 22, 2024
Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it did in the past. He added that Google Search “needs very few links to rank pages.”
Continued here:
Google: We Need Very Few Links To Rank Pages; Links Are Less Important
Google is testing showing answers in the Discussions and Forums section within the search results. Google will show the question and then add a shaded box with one of the selected answers under the question.
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Google Tests Discussion and Forums Questions With Answers Box
Forbes has blocked its coupons section of its web site at forbes.com/coupons using an x-robots-tag: noindex directive prior to Google enforcing the upcoming site reputation abuse policy.
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Forbes Blocks Its Coupon Directory Before Google Enforces The Site Reputation Abuse Policy
Google is testing showing a “Post” button in the carousel of buttons in the Google Business Profile local listing panel. So when you view your owned business in Google Search, you may see a “Post” button near the call, directions, share, and save. There is also an “Edit” button there.
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Google Tests Posts Button In Local Listing Business Profile
Apr 24
22
It is good to have choices but too many choices might not be good, said some wise man. Well, here is Google giving you 16 choices of bikes in the shopping ad spot at the top of the Google Search results.
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Google Search With 16 Shopping Ads
Uncover the top social media influencers worldwide and learn about their impact on platforms like YouTube, Instagram, and TikTok. The post The Top 30 Social Media Influencers Worldwide appeared first on Search Engine Journal .
Link:
The Top 30 Social Media Influencers Worldwide via @sejournal, @theshelleywalsh
Using AI for content is a little like using a crowbar for a hammer. Yes, it can get the job done, but it’s going to be a messy process with uneven results. AI is a great tool for researching content , even generating outlines and rough drafts, but it should be used sparingly on the content drafting side of things.
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The Intersection of Generative AI and Marketing Data
Apr 24
22
Let’s break down what Ad Strength is (and isn’t), how it works, and how to use it. The post Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered appeared first on Search Engine Journal .
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Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered via @sejournal, @adsliaison
Google DeepMind researchers invent a high performance alternative to transformer models that uses less computing resources The post Google DeepMind RecurrentGemma Beats Transformer Models appeared first on Search Engine Journal .
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Google DeepMind RecurrentGemma Beats Transformer Models via @sejournal, @martinibuster