Successfully ranking for the keywords you’re targeting won’t make much of an impact on your business if those keywords are not relevant to your audience and their buying journey. In fact, many companies end up wasting a lot of time and resources in this pursuit
Read the original here:
Researching Keywords for Your SEO Strategy, Step by Step
Google is sending news publishers a lot less traffic from Google Web Search but also a lot more traffic from Google Discover. A new report conducted by Newzdash analyzing 8.1 billion clicks across hundreds of news publishers using Google Search Console data compared 2023 to 2024 data.
See the original post here:
Report: Google Sending More Discover Traffic But Less Search Traffic To Publishers
As a reminder, Google Ads has begun pausing low-activity keywords that were created over 13 months ago and have zero impressions over the past 13 months. But that does not mean Google will pause these if they are already part of paused campaigns or ad groups.
See the original post here:
Google Won’t Pause Keywords In Paused Campaigns Or Ad Groups
As part of the Search Off The Record podcast from Google on crawling, which we briefly covered on Friday, Gary Illyes from Google said he is investigating ways for Google to handle URL parameters better.
Read the original:
Google Search To Get Better At URL Parameter Handling?
Have you heard of Effingo by Google? Google actually spoke about it on their Google Cloud blog in May 2023
More here:
Google Effingo – Insane Transfer Speeds Used By Google Search
Over the past couple of weeks, there has been an increase in complaints around Google Search listing URLs with the srsltid URL parameter tagged along to the URL, as the canonical URL in Google Search. In fact, Google matches on hundreds of thousands of these URLs now and does serve them in the search results under that parameter.
Original post:
Google Search Listing srsltid URL Parameters From Merchant Center
Discover 13 practical steps to enhance website crawlability and indexability. Improve your site’s visibility in search results.
The rest is here:
13 Steps To Boost Your Site’s Crawlability And Indexability via @sejournal, @MattGSouthern
A little-known Google patent describes the use of branded search queries as ranking factors similar to links The post Google’s “Branded Search” Patent For Ranking Search Results appeared first on Search Engine Journal .
More here:
Google’s “Branded Search” Patent For Ranking Search Results via @sejournal, @martinibuster
Unlock the potential of AI and citations in search engines.
Continued here:
AI Agnostic Optimization: Content For Topical Authority And Citations
Since Friday, August 9th, I have been seeing yet another intense spike in Google Search ranking volatility. This is based on the SEO chatter within the communities and of course, the third-party Google Search rank volatility trackers
See original here:
Google Search Ranking Volatility August 9th and 10th (No HCU Progress)