The SMEs at Moz bring you their predictions for what to expect in the year ahead in SEO and marketing. We’re talking search, AI, sustainability, economics, SERP features, and more.
Link:
2024 SEO and Marketing Predictions from Moz
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: December 13, 2023
Most SEOs believe Google will push out another confirmed algorithm update before the end of the 2023 year – so within the next few weeks. I ran a poll on X asking SEOs “Do you think Google will push out another confirmed update before the 2023 year ends?” Most said yes, specifically to a “confirmed” update.
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Most SEOs Think There Will Be Another Google Algorithm Update Before 2023 Ends
Google’s John Mueller said it is fine to publish some content in both PDF and HTML formats. He said both “can be shown independently in the search results.” If Google sees them as duplicates, in some cases, Google may just show the HTML version in its search results.
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Google: You Can Publish Both PDF & HTML Formats
Google Ads will make it easier to complete the business operations verification. Google will add “a step-by-step guide to complete business operations verification, clarify reasons for failing business operations verifications, and add example scenarios in which an advertiser may be selected to complete business operations verification as part of the advertiser verification program,” the company announced.
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Google Ads Step-By-Step Guide To Business Operations Verification
A couple of weeks ago, I reported about that Google Groups was seeing a very big ranking and visibility boost. Well, it seems to have caught Google’s attention, the rankings of Google Groups seems to be declining and their visibility in Google Search has dropped.
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The Google Groups Search Ranking & Visibility Boost Is Now Dropping
Google Search and its shopping results have been pretty wild over the past year or so and Google keeps on testing new features in this area. Now we are seeing reports of Google shading and tiling product results in the search interface.
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Google Tests Shaded Tiled Product Results Grid
Dec 23
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Discover how Microsoft Advertising offers year-round opportunities for advertisers to target passionate sports fans across various platforms. The post Microsoft Advertising Offers Full-Funnel Solutions To Reach Fans appeared first on Search Engine Journal .
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Microsoft Advertising Offers Full-Funnel Solutions To Reach Fans via @sejournal, @kristileilani
Dec 23
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Google Bonsai Plant
For B2B brands, it is no longer a question of whether or not influencer marketing works.
Excerpt from:
Why Outsourcing B2B Influencer Marketing Leads to Success (New Data)