Nov 23
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What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Since its inception LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away from Twitter since its highly-publicized 2022 ownership and policy shifts, in 2023 LinkedIn has grown to over a billion members . Microsoft’s latest quarterly performance report showed that LinkedIn has seen continued record levels of engagement, with the number of user sessions expanding by 12 percent from the same quarter in 2022, accompanied by revenue that grew by eight percent during the most recent quarter year-over-year, Microsoft recently announced
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Unlocking Opportunities: 6 Ways LinkedIn’s Latest Features Help Drive B2B Marketing Excellence
Nov 23
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Hop the data train and more easily navigate the digital marketing landscape to keep ahead of the competition and grow. The post Data-Driven Decision Making To Optimize Local Digital Marketing Efforts appeared first on Search Engine Journal .
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Data-Driven Decision Making To Optimize Local Digital Marketing Efforts via @sejournal, @JRiddall
Uncover the intricacies of Google’s search result modifications, revealing how Google strives to understand and meet searcher intent beyond literal keyword matches.
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How Google Changes Your Searches (A Study of 10,000 Queries)
Master every Google Core Algorithm Update with this comprehensive guide! Uncover insights, optimize SEO strategies, and navigate ranking shifts. The post How To Always Survive Algorithm Updates Using AI: The Ultimate Search Engineer’s Guide appeared first on Search Engine Journal
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How To Always Survive Algorithm Updates Using AI: The Ultimate Search Engineer’s Guide via @sejournal, @mktbrew
How can local businesses optimize for popular local search terms?
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How Local Businesses Can Rank For Popular Near Me Searches via @sejournal, @kristileilani
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: October 31, 2023
Google officially completes switch to mobile-first indexing after years-long transition.
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Google Completes Switch To Mobile-First Indexing via @sejournal, @MattGSouthern
Google Ads is now popping up a short survey asking you why you are pausing your ads campaign before you end up pausing it. Yes, this adds more unnecessary time to the PPC manager’s day and I can see it being insulting for some PPCers.
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Google Ads New Intrusive Popup Survey When Pausing A Campaign
The new Google Search, the Google Search Generative Experience, now shows AI-generated answers for recipe queries. I am told it did not show in early releases of SGE but sometime in the past several days Google SGE started to show for recipe queries.
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Google Search Generative Experience Now Triggers AI Answers For Recipes
Google is reportedly showing its Local Service Ads more evenly. This means that previously, the same advertiser would often show up in the LSA spots in the Google Search results and remain there, but now it seems Google is bringing in a more diverse set of advertisers.
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Report: Google Local Service Ads Showing Ads More Evenly