I am seeing some early signs of maybe the first set of tremors post the Google August 2023 core update, which completed rolling out on September 7th. The new tremors seemed to have started yesterday morning and seem to be continuing throughout today.
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Google Search Ranking Update Volatility Tremors Around September 12th
Google’s John Mueller said the length of your meta descriptions do not matter to the Google search ranking algorithm. He said on X, “I’m sorry to tell you, those numbers are all made up” when someone referenced specific numbers.
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Google: Meta Description Length Does Not Matter For Ranking Algorithms
A respected advertiser in the PPC community said that a Google Ads experiment that the customer did not opt in to or have the option to opt out of cost the company thousands of dollars in lost ad spend.
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Advertiser Lost Thousands Of Dollars Lost During Google Ads Experimental Test
The CEO of Bing from Microsoft, Mikhail Parakhin, said that Bing Chat is working on custom instructions for Bing Chat in the form of “a less geeky, more useful way of “memory”.”
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Bing Chat Working On Custom Instructions Through Useful Memory Feature
The other day we covered how Google’s John Mueller said that there is no way to prevent traffic loss after a website revamp.
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Google: No Such Thing As "Back To The Same" For Search Rankings After A Site Revamp
Sep 23
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Google Ship Carrier
In an era dominated by digital interactions and virtual marketplaces, we cannot overstate the significance of brand protection in search marketing.
Link:
4 simple ways to put an end to unprotected paid search by Adthena
What do you love about B2B marketing?
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Feeling B2B Infographic: What Do 12 Top #MPB2B Speakers Love About B2B Marketing?
Sep 23
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Hugging Face releases Falcon 180B, an open source LLM with zero guardrails that rivals Google’s best LLM, Palm 2 The post New Open Source LLM With Zero Guardrails Rivals Google’s Palm 2 appeared first on Search Engine Journal .
The rest is here:
New Open Source LLM With Zero Guardrails Rivals Google’s Palm 2 via @sejournal, @martinibuster
From its history to current state, and whether it will retain its relevance or gradually fade out, learn more about keywords for your marketing strategy.
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How Important Is The Keyword In Paid Search? via @sejournal, @navahf