The creator of a wildly successful website shares their secrets to how it all happened.
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Secrets Of A Wildly Successful Website via @sejournal, @martinibuster
We are seeing some big movement and volatility in the Google Search results again, this one kicking up more yesterday, November 12th. This may be a continuation of the ongoing Movember update, which I covered over the weekend.
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Google Search Ranking Volatility Heats Up November 12th
Google has been testing its AI advisor in Google Ads and Analytics since 2023, there were some bugs throughout that testing, promoted the test to the top menu and then Google renamed it Ads Advisor in August. Now, Google announced Ads Advisor and Analytics Advisor is rolling out English-language accounts globally in early December.
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Google Rolling Out Ads Advisor & Analytics Advisor
Google has updated the review snippet documentation to explain that site owners should avoid using multiple ways of indicating what’s being reviewed, the search company announced. This is to make it clear about how nesting in reviews and aggregate ratings are interpreted and handled by Google Search.
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Google Clarifies Reviews Schema On Nesting In Reviews & Aggregate Ratings
Google has documented a new user agent, a user-triggered fetcher, named Google-Pinpoint. “The Google-Pinpoint fetcher requests individual URLs that Pinpoint users specified as sources for their personal collections of documents,” Google posted in its updated documentation.
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New Google User Agent: Google-Pinpoint
Google has confirmed it is testing a feature to import campaigns and assets from X and other social networks into your Google Ads campaign. Ginny Marvin, the Google Ads Liaison, confirmed this on LinkedIn yesterday.
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Google Ads Tests Importing X Ads & Other Social Campaigns
Google will be updating its Unacceptable phone number policy on December 10, 2025 and that update is causing some anxiety for some advertisers. The policy update says that “phone numbers found to be associated with fraudulent activity or with a history of policy violations are unacceptable.”
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Google Ads Unacceptable Phone Number Policy Update Worries Advertisers
Nov 25
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Two ways to significantly boost the success of brand mention and link building campaigns The post Overcoming Skepticism In Brand Mention And Link Building Campaigns appeared first on Search Engine Journal .
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Overcoming Skepticism In Brand Mention And Link Building Campaigns via @sejournal, @martinibuster
Nov 25
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WordPress 6.9 will introduce the new Abilities API which makes it possible for advanced integration of AI through plugins and themes. The post Why WordPress 6.9 Abilities API Is Consequential And Far-Reaching appeared first on Search Engine Journal
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Why WordPress 6.9 Abilities API Is Consequential And Far-Reaching via @sejournal, @martinibuster
Struggling to keep up with AI SEO and shrinking traffic? Get clear, proven strategies from MozCon 2025 speakers to grow visibility, trust, and revenue.
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A Round-up of All the Great Talks From MozCon New York 2025