Condé Nast CEO Roger Lynch told teams to plan as if search traffic will be zero after three years of forecasts that underestimated actual declines.
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Condé Nast CEO: Plan As If Search Traffic Will Be Zero via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today…
Originally posted here:
Daily Search Forum Recap: May 13, 2026
May 26
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SEO fails when it can’t compete for resources. Learn how to win above the “IT line of death.” The post Why Your SEO Work Isn’t Getting Implemented (The IT Line Of Death) appeared first on Search Engine Journal .
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Why Your SEO Work Isn’t Getting Implemented (The IT Line Of Death) via @sejournal, @billhunt
Google had yet another Search Console reporting bug, this time with the Discover performance report. Between May 7, 2026 and May 8, 2026, Google confirmed a data logging issue that can result in the report showing fewer clicks and impressions. It is a reporting issue only and not a Discover ranking issue.
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Google Discover Performance Report Missing Data May 7 & May 8
Google’s ALDRIFT framework “opens exciting avenues” toward AI answers that do more than sound plausible. The post Google Research’s ALDRIFT: AI Answers That Do More Than Sound Plausible appeared first on Search Engine Journal .
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Google Research’s ALDRIFT: AI Answers That Do More Than Sound Plausible via @sejournal, @martinibuster
Google posted a tease for Google Marketing Live where Google Ads will be announcing new dashboards powered by Gemini. Google wrote on X, “Tired of manual reporting? Introducing Dashboards built with Gemini capabilities.”
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Google Ads Teases New Dashboards Powered By Gemini
Google at some point added a section to this Google Ads document explaining that because of all the new Google AI search features, like Lens, AI Mode, AI Overviews, or auto-complete searches – the search terms report now may show keywords that “represents the best approximation of the user’s intent.”
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Google Ads Search Terms Report Shows Best Approximation Of User’s Intent
A new study from Ahrefs says that adding schema does not and did not boost citations on any of the AI platforms including Google (AI Overviews or AI Mode), ChatGPT and others. “Adding schema produced no major uplift in citations on any platform,” Ahrefs wrote.
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Study: Adding Schema Did Not Improve AI Citations On Google, ChatGPT & More
Google is testing a new AI assistant in Google Merchant Center named Merchant Advisor. I assume it is similar to Google Ads Advisor and something that Google might announce at Google Marketing Live next week.
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Google Merchant Center Tests Merchant Advisor
Optimization and legibility are not the same thing. Adobe’s 2026 AI traffic data shows which one actually drives the 393% growth in AI-referred retail conversions
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Lessons Learned From Adobe’s 2026 Q2 AI Traffic Report via @sejournal, @slobodanmanic