The PPC Experiment You Never Dare Run

A question that PPC account managers frequently have to deal with is, “Why are we paying for this traffic? Aren’t we going to get that traffic anyway?” It’s a fair question, even if it is completely annoying to hear for the twentieth time by the twentieth new accounting… Please visit Search Engine Land for the full article

Link:
The PPC Experiment You Never Dare Run

Tags: , , , , , , ,

Comments are closed.