Sep 13
23
A question that PPC account managers frequently have to deal with is, “Why are we paying for this traffic? Aren’t we going to get that traffic anyway?” It’s a fair question, even if it is completely annoying to hear for the twentieth time by the twentieth new accounting… Please visit Search Engine Land for the full article
Link:
The PPC Experiment You Never Dare Run
Tags: adwords, channel: sem, google: adwords, google: analytics, paid search column, ppc, ppc experiment, ppc nuclear option
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Posted in SEO by admin