In our previous entry we went over some of Eric Schmidt’s key points from his interview that opened the D9 conference in RanchoPalos Verdes, California. Certainly the opinions of Google’s former CEO and current Executive Chairman are valuable when it comes to the platform wars of the 21st century.

Inspired by the recent “ 29 Content Marketing Tactics to Attract, Engage and Persuade Customers ” post, I’ll be starting a new weekly series of practical tips on tactics that marketers can use to complement their content-focused online marketing efforts. The idea of content marketing seems to vary with different people, so to start, my definition of content marketing is: “Aligning business and consumer information needs with content.” We’ll see if that holds as I go through the next 6 months or so of posts. A lot of the information on content marketing that we promote here on Online Marketing Blog offers process, strategy and models of approach

Google allows most businesses to verify their business listings with phone verification process. However, there seems to be a bug preventing it from working for some.

When you’re creating content for social media campaigns, the distance it spreads and the number of users who share it is likely to be a big measuring stick for its success or failure.  There’s a number of factors that go into why a particular piece spreads farther than others and that usually starts with the quality of the content.  But even if you’ve created something truly remarkable, the job isn’t finished.  You may still wind up asking yourself why it wasn’t as big a success as it should have been?  Here are the 6 most common answers to that very question: 1.

A little over a month ago, Google announced a new rich snippet markup for prayer times. I was very intrigued by this rich snippet because of the complexities behind how prayer times for both the Islamic and Jewish faith work. In short, if you do a search asking Google for prayer times in a…

Can a Fortune 300 insurance company be successful on YouTube? And can a full-service media agency with search marketing capabilities help this kind of client be successful in social media?

Google has replaced the Google AdSense “i” button on the AdSense ads with “Ad Choices.” We knew this was coming and now it has happened. When I go to a page with an AdSense ad..

China is being very defensive. Google’s recent exposure of more attempted Gmail hacking, targeting US government officials and Chinese human-rights activists, has made the Chinese government embarrassed and angry. Suspected state-sponsored Gmail hacking is what initially caused Google to…

Google’s Panda algorithm is an enigma, a paradox.

There’s been no shortage of controversy about sex ed over the last few decades, and the introduction of the web – along with its many  very adult outlets – has certainly contributed to the need for such a conversation.