Facebook and Yelp have both recently expressed doubts about the daily deals phenomenon, with Yelp explicitly raising questions about the sustainability of the large margins that companies such as Groupon and LivingSocial have generally enjoyed. Both sites will continue to offer deals of various..

Do eager prospects ever visit your website then call your sales team to learn more? If your answer is yes, at some point, you may have wondered how to measure a phone call as a conversion.

In a recent report released by BrightEdge, an enterprise SEO company, stats were released showing correlation between social buttons and social shares.  Data showed that pages that displayed the Tweet button saw 7 times more social media mentions than pages that didn’t feature the button…. Please visit Search Engine Land for the full article

A study from Chitika shows that the lower your position is on the search engine results page, the higher the likelihood that visitors will click on ads on your page. The 10th position sites showed nearly double the click-through rate (CTR) of thos…

The Google Webmaster Blog announced a significantly large change to how Google Webmaster Tools classifies subdomains. Prior, subdomains would be considered separate sites and thus a link from a subdomain would be considered an external link by Google, in Google’s reports..

Google has changed the way they handle reporting links within Google Webmaster Tools. Instead of considering subdomain links as external links, they are now considered internal links

What’s on the minds of digital marketers as we head toward 2012? Are they looking to bump their search spend up, down, sideways – and what issues are they focusing on in the coming year. The Mayan calendar holds 2012 as a year of Armageddon …

So, you SEOed, Tweeted, Facebooked, wrote articles, did PPC, used banner ads, sent out press releases, wrote email campaigns, connected on LinkedIn, commented on Blogs, set up joint ventures. You’ve done everything possible to drive traffic to your pages, BUT you still don’t have sales (or leads or phone calls or whatever it is you wanted from that traffic). Or you’ve actually gotten traffic, but they just aren’t taking action

One of the big questions in the social media marketing space is whether social media is the place for B2B marketing. As companies begin to understand for every B2B company, there’s also a “C” aka people behind the business ( @garyvee )

Remember the scene in “Minority Report” where Tom Cruise is in a mall, all the while personalized advertisements are literally calling out to him as he walks by? Is this our digital future? How exactly does behavioral retargeting work, and does it deserve to be controversial