Archive for July, 2013

SearchCap: The Day In Search, July 24, 2013

2013/07/24

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Adobe First To Announce Support For Bing Product Ads Today, Adobe announced it’s first to market with support for Bing Product Ads

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Adobe First To Announce Support For Bing Product Ads

2013/07/24

Today, Adobe announced it’s first to market with support for Bing Product Ads.

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Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

2013/07/24

Sixty-two percent said Facebook would see an increase in investment, while 51 percent said LinkedIn would, and exactly half stated Google Plus would be an area of social media to increase marketing and advertising efforts.

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Report: Google PLAs Dominate CSE Channel Like Never Before [CPC Strategy]

2013/07/24

CPC Strategy’s latest Shopping Comparison Engine report shows Google’s grip on the market only tightened in Q2. Across performance metrics, Google PLAs (product listing ads) continue to outperform other CSEs by wide margins

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Google to Pay $8.5 Million to Settle Search Query Privacy Case

2013/07/24

Google agreed to give $8.5 million to a handful of nonprofits as well as revise the language within its privacy policy in order to settle a case that claimed Google leaked personal information of users to third parties through referrer headers.

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Google Adds Enhanced Campaigns Bid Adjustment Reporting To Google Analytics

2013/07/24

Google announced today that Bid Adjustments reports for AdWords enhanced campaigns are now included in Google Analytics. The reporting, found in the Advertising section under Traffic Sources in Analytics, are designed to help advertisers analyze the performance of each bid adjustment within a… Please visit Search Engine Land for the full article.

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Google Adds Enhanced Campaigns Bid Adjustment Reporting To Google Analytics

2013/07/24

Google announced today that Bid Adjustments reports for AdWords enhanced campaigns are now included in Google Analytics. The reporting, found in the Advertising section under Traffic Sources in Analytics, are designed to help advertisers analyze the performance of each bid adjustment within a… Please visit Search Engine Land for the full article.

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Does Duplicate Content From Terms & Conditions Affect Google Rankings?

2013/07/24

Webmasters have long been told to never create duplicate content. But what about necessary duplicate content, such as privacy policies and other required legalese that websites are required to carry? Google’s Matt Cutts says don’t stress about it

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The Rise and Fall of India (For SEO Outsourcing)

2013/07/24

A long time ago in a galaxy far, far away… there existed the ultimate efficiency for the savvy search engine consultant—India.  It seems like just yesterday, really, that the rules of the game were so very different. A less evolved form of Google allowed us to leverage a pretty straightforward system: pick your keywords, write Author information Sean McVey The post The Rise and Fall of India (For SEO Outsourcing) appeared first on Search Engine Journal .

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Slick New Overhaul Brings Rank Tracking Back To Raven Tools

2013/07/24

Late last year, many Raven Tools users were surprised to find that Search Engine ranking data had been removed. Under pressure from Google, Raven yanked the SERP data and focused the tool on helping SEOs and Internet Marketers with analytics tools.

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