Recently, I’ve been seeing a lot of odd spending patterns in client accounts, especially when it comes to international Google AdWords campaigns. No, I’m not referring to mobile or enhanced campaigns — I’m talking about to a failure to account for regional differences in how..

In an ideal world, we’d spend much more than 10 minutes per day on our PPC accounts. But on hectic days when you’re stacked up, here are the top tasks that will keep performance strong when you’re too busy for in-depth work

Where to Start Your Social Media Strategy Whether you’re a bricks and mortar mom and pop business or a 100% online digital enterprise, NOT participating in social media is no longer an option.

Are you maximizing your return on spend in PLA campaigns with negative keywords? Here’s why negative keywords should be a strategic imperative for any retailer, especially those with thousands of products/product targets in their PLA campaign.

In-house SEO teams and individuals are in a unique position – they’re able to focus on a single industry and company, whereas SEO agencies and freelancers face the task of executing campaigns for multiple clients in a variety of industries. If you’re an in-house SEO professional, you’re probably already being bombarded with questions and demands Author information Jayson DeMers Jayson DeMers is the founder & CEO of AudienceBloom , a Seattle-based SEO agency, as well as Crackerize.com , a lyrics-humor website. You can contact him on LinkedIn , Google+ , or Twitter .

Google announced earnings last week and for the first time in a long time, those earnings did not beat expectations. The main concern from investors is the 6% drop in cost per click (CPC) prices. While we’ve seen a 2-4% decrease in those prices..

About a month ago, some Google representative in India from the Google Maps team called my office to verify our address on Google Maps.

Posted by JonMorris This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community.

As you know, Google pushed out a new Panda update last week, that was “more finely targeted.” I suggested this was the softer Panda release that we’ve been expecting but Google didn’t use those words…