Even those of us firmly entrenched in the world of digital advertising need only to watch an episode of Mad Men to be struck yet again by how much marketing has evolved.  Where we once looked to attract the widest audience possible, effective web marketing today relies on targeting the people most likely to buy our merchandise […] Author information Colin Jeavons Colin Jeavons is the President and CEO of Vertical Search Works (www.verticalsearchworks.com), a search technology company that leverages its proprietary services to deliver more valuable results for advertisers, publishers, and consumers across targeted vertical industries. Colin has over 27 years of experience in the publishing, digital media, advertising, and technology industries

Google engineers fight spam in 40 different languages throughout the world, according to Matt Cutts, but English search spam in the U.S. on Google.com tends to get more attention, since not every engineer can speak specific languages.

A month ago, we reported tests of in-depth search snippets from Google – well that test is now a reality.

A few weeks ago, Barry Schwartz reported that Yahoo was testing ad background colors – a pale green instead of pale blue. The search engines frequently test ad background colors in the SERPs.

With all this fuzz about Enhanced Campaigns I thought it was about time to start moving forward. We’ve already seen the first 100 posts about how to upgrade your accounts. But what are you supposed to do once you’ve upgraded

Google confirmed the rollout of the latest Panda update last month and many webmasters recovered at various levels. This post provides three examples of recoveries, including Phantom and Penguin recoveries during the latest Panda update

There have been quite a few new tools and features launched in Google AdWords (my former employer) over the past couple of months that may not have gotten the attention they deserve amidst the much more hotly debated launch of Enhanced Campaigns.

Incorporating PPC advertising into other media to reach organizational goals is becoming an expectation among savvy online marketers. Here’s how you can get started integrating PPC with video, email, print, or mobile marketing.

The US Powerball jackpot has reached $425 million after 12 consecutive rollovers and is guaranteed to be one of the Top 5 Lottery Jackpots in the World! Below you will find an SEO-Lottery analysis that is highly relevant to this enormous American lotto draw and Search Engine Journal readers can buy Powerball tickets online here. […] Author information Austin Weaver Austin studied history and statistics at University of Western Sydney, before taking off 10 months to travel the world. He currently works as content manager at the online lottery website – http://www.thelotter.com