In a small but significant change, Google is doing away with the 30-day conversion window in AdWords. Now advertisers can customize the conversion window from 7 to 90 days

Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a click to call button increases click-through rates and brand perception, according to new Google/Ipsos research.

As almost any loyal Google Reader devotee will likely inform you, July 1 was a dark day in the history of the internet. That was the day that Google officially pulled the plug on its popular RSS Reader. Of course, the world kept spinning and you probably woke up on July 2 with a new […] Author information Albert Costill Just a typical guy that enjoys an ice-cold beer, pizza, sports and music.

Ghost Rank 2.0 was hit hard by Google. It seems that at least one of the underground and under the radar networks was severely hurt by Google and many of the sites using them to rank well in Google are now penalized

Google has significantly penalized another underground link network over the weekend and we believe that one of the link networks targeted by Google is named Ghost Rank 2.0. A few weeks ago, Matt Cutts, Google’s head of search spam, tweeted “Thinking of ghost-related puns for a spam..

Dominating your niche on Google can be a very profitable.

Everyone is itching for new link building ideas.  Google is getting smarter, and the game is getting harder. What worked five years ago — shoot, what worked last year — isn’t going to work today. Except, that’s not necessarily true.

Enterprise SEO marketers developing a global footprint see tremendous value in global SEO. Targeting greater performance from global search engines is a top priority for enterprise search marketers since it is a gateway to increase leads, conversions and revenue

Jon Morrow is the Associate editor of Copyblogger and the creator of Boost Blog Traffic. His guests post have resulted in thousands of dollars in income and his work has generated millions of page views for the blogs he’s written for. SEJ In Person Jon Morrow from ABM Staging on Vimeo

Ready to ignite a sincerely user-centric mobile plan? When it comes to your mobile SEO strategy, it’s critical to identify user intent and motivation, find and optimize mobile-specific keywords, and focus on context rather than “killer content.”