Archive for September, 2013

Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks

2013/09/23

In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads. Google says this has been done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity

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The PPC Experiment You Never Dare Run

2013/09/23

A question that PPC account managers frequently have to deal with is, “Why are we paying for this traffic? Aren’t we going to get that traffic anyway?” It’s a fair question, even if it is completely annoying to hear for the twentieth time by the twentieth new accounting… Please visit Search Engine Land for the full article

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The Newest Rules for Marketing & PR: Optimized – David Meerman Scott Interview

2013/09/23

The convergence of digital marketing and public relations has been in motion for many years, but in 2013 and onward, there’s more momentum than ever.

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Google Search Update Over The Weekend?

2013/09/23

The ongoing WebmasterWorld thread and dozens of posts in the Google Webmaster Help forum suggest that around September 20th, Google did some sort of larger update.

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Choose the SMX East Pass that Fits Your Needs, Budget and Schedule – Starts Next Tuesday!

2013/09/23

Search Engine Land’s – SMX East conference kicks off October 1 in New York City.

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How Search Engines Rank Web Pages

2013/09/23

These are the core concepts of modern search – ranking factors, signals, graphs, and personalization. This is neither a guide to Google nor Bing. It is a starting point to better understand the landscape of how search engines rank web pages

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Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

2013/09/23

Regardless of whether you’re in-house or agency-side, there are huge profits to be gained from SEO and social media teams strategically working together.

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Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

2013/09/23

Move over Carson Daly and “The Today Show”.

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17 Ways to Stand Out from Your Website’s Competitors by @sujanpatel

2013/09/23

In a world where everyone is in search of the magic bullet that will increase both sales and website traffic, what if I told you that all you had to do to start immediately performing at a higher level is to differentiate yourself from your competition? To paraphrase Seth Godin, there are a lot of […] Author information Sujan Patel Sujan Patel is the co-founder of Single Grain, an SEO Agency based in San Francisco, CA

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Building Your Marketing Funnel with Google Analytics

2013/09/22

Posted by dohertyjf Do you have an idea of the path a user typically takes to convert on your website? Or, are you simply building traffic from one channel (probably organic) and wondering why it’s not converting better

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