The first Owned track session of Day Two of SES San Francisco was with Jon Ball of conference sponsor Page One Power, titled Link Building That Makes Sense. In addition to elaborating on concrete strategies, he also explained that we need to not think of links directly, but rather of the people behind the websites we want […] Author information Kelsey Jones Search & Social Consultant at MoxieDot. Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form

New developments mean constant change for search marketers. Are you leveraging the right tactics & tools?

Yahoo’s New Logo Still ‘Whimsical,’ Still Purple – Hot or not, Yahoo execs have finally decided on a new logo after a 30-day testing period. “We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products,” Chief Marketing Officer Kathy Savitt said. You can see all the logo contenders that Yahoo tried out in its month long search

Submitting the URL of a site to online directories has been a viable SEO tactic as well as a well-justified promo practice since the early days of Internet marketing. It has been abused to an extent, too – most by unsavvy SEO newbies who sometimes think quantity over quality, and strive for quick SEO gains.

Google announced today that the link data within Google Webmaster Tools is much broader, more diverse cross-section of links. What does that mean?

I’ve received a few emails, a bunch of tweets, plus I noticed new comments on our older posts and some updates in the WebmasterWorld thread that signifies a possible Google update rolling out this month. The chatter is there..

Google has announced a change to the way Google Webmaster Tools serves backlinks to users. Now, instead of getting a huge list of backlinks in alphabetical order, they are giving a better representation of all the backlinks

Maybe you heard of our little content marketing experiment. We were unsatisfied with the results our SEO company was producing, so we decided to take matters into our own hands.

Keep an eye out for a new look Google is testing for mobile AdWords ads. In the screenshot below, you’ll likely first notice the new eye-catching yellow ad icon next to the display URL.

Google penalties are a legitimate concern for anyone who runs a website.