Google’s Matt Cutts posted a video explaining that the bold and strong HTML tags are treated the same for ranking and SEO purposes. He is surprised people still use bold over strong but from an SEO and ranking perspective…

A recent campaign by UN Women highlights misogyny in Google Autocomplete search suggestions. Is it realistic to think Google can play a significant part in changing perceptions around the world through its autocomplete suggestions (or lack thereof)? You d

While Google’s switch to paid Product Listing Ads for Google Shopping has proven wildly successful, growth has likely been hindered by the fact that setting up and managing Product Listing Ad campaigns for Google Shopping has been plagued with complexity. Today, Google announced a new… Please visit Search Engine Land for the full article.

Paid search advertising is one fastest growing and rapidly changing industries today. Theses constant changes require more effort and different strategies to improve pay-per-click ROI. The days of building a profitable campaign by  just running keywords through Google’s keyword tool, writing ad copy, and making a few changes are over. There are several major changes within […] Author information Joe Castro Joe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency

Companies large and small continue to evolve and even grapple with how to scale meaningful connections with prospects, customers, the media, potential employees and many other constituents. One of the most valuable and overlooked resources for social engagement with the public are the people within a company.

Today’s SEO is about understanding the user and how they explore search queries. User-centricity is a must for successful SEO and persona building is an important step; Guillaume Bouchard offers guidance on the creation of searcher personas

There are dozens of complaints in the Google Web Search Help forums from those running Windows 8.1 and running Internet Explorer 11. They are saying that Google looks all weird and runs in legacy mode

Majestic SEO, a popular link explorer tool for SEOs and webmasters, announced the launch of Search Explorer. Search Explorer is a search engine they designed to allow SEOs and webmasters to search by keyword or phrase, and the results would be ranked by Majestic SEO’s own linkage metrics.

I’ve been doing Internet marketing for roughly 5 years, but it never occurred to me until an incident the other day that this actually a long time by the SEO world’s standards. There is now a new generation of enthusiastic and assertive SEOs who may not have heard of Yahoo Site Explorer, Florida Update or […] Author information Alesia Krush Alesia is an SEO and a digital marketer at Link-Assistant.Com, a major SEO software provider and the maker of SEO PowerSuite tools. Link-Assistant.Com is a group of SEO professionals with almost a decade of SEO experience

Learn how to access and activate interest, age and geo audience reporting in Google Analytics. Columnist Carrie Hill guides marketers through set-up and reporting with these new Google Analytics features, currently rolling out to a wider user base.