Archive for October, 2013

Google Maps Drives In More Predictive Search

2013/10/10

Google announced new features being added to the new version of Google Maps. The big announcement is a yawn because the old version of Google Maps had this…

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AdWords Smartphone CPCs Drop Sharply After Enhanced Campaigns Transition [RKG Report]

2013/10/10

With two months of enhanced campaigns behind us, RKG’s Q3 Digital Marketing Report offers a look at the near-term impact of the roll-out on its client set, which includes 40 of the top 500 online retailers. Most metrics remained relatively stable, however the effects were seen in smartphones… Please visit Search Engine Land for the full article.

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Google’s Matt Cutts: Geo-Location Is Not Spam

2013/10/10

In a recent video by Google’s Matt Cutts, he said that geo-location is not spam.

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Interview With Erik Ford From BoostCTR: What Massive Opportunity Are Advertisers Missing Out On? by @johnrampton

2013/10/10

In an interview conducted at SES 2013 in San Francisco, Erik Ford of BoostCTR leads a discussion on one crucial element that can give any campaign a serious competitive advantage: creativity. Erik Ford is the head of marketing at BoostCTR. In his over 9-year career Erik has been leading teams, building products and driving operations strategy in digital media

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Creating Evergreen Interactive Content Using Live Data by @MarcusATaylor

2013/10/10

Interactive live content is becoming an increasingly popular form of content marketing for site owners. With the ever-increasing need for brands to engage their audiences with high quality content, interactive live data to create content is becoming a weapon of choice for many brands to stand out from the crowd. But what makes live content […] Author information Marcus Taylor Founder at Venture Harbour Marcus Taylor is the founder of Venture Harbour, a digital marketing agency specialising in supporting brands in the entertainment industries

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Just 2 More Days to Save $300 on SMX Social Media Marketing – Register Now

2013/10/10

SMX Social Media Marketing Super Early Bird rates – the lowest offered – expire tomorrow, Friday, October 11.

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The First US Search Awards at #Pubcon 2013. …So What? [GIVEAWAY] by @itsduhnise

2013/10/10

The very first US Search Awards, being held in association with Pubcon, takes place on Wednesday, October 23rd at the Treasure Island Resort in Las Vegas. It’s billed as a glamorous party that will fete companies and individuals for achievements in search marketing

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Twitter Analytics: A Beginner’s Guide

2013/10/10

You’ll find some very useful information in Twitter Analytics, including timeline activity, follower demographics, and website analytics. Here’s what you can learn from the official Twitter Analytics, as well as some alternative options.

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Google & Yahoo Reveal the Most Searched For Halloween Costumes of 2013

2013/10/10

Thinking of dressing up as a Minion for Halloween this year? Judging by recent searches, you aren’t the only one.

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Organic Search Noticeably Absent From Google Analytics 2013 Summit

2013/10/10

Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products illustrate how Google is increasingly making Analytics a companion tool for advertisers.

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