#1:  3 Ways Content Will Be Affected by Google’s Latest Hummingbird Update By:  Rick Egan Google seems to be coming up with new updates sooner and sooner. This article explains the way in which content will be effected by Google. Some, like content becoming richer and more relevant are expected.

A typical small business advertiser spends $1,200 a year on PPC, but wastes 25 percent, on average, according to a new WordStream study of 500 small and medium business Google AdWords accounts. Here are five optimization tips to avoid wasted spend.

While pay-per-click marketing has become an integral part of many small businesses’ marketing plans, most SMBs struggle to find the time and resources to manage their PPC campaigns. A new study finds that, due to managerial and strategic errors, SMBs inadvertently waste a quarter of their… Please visit Search Engine Land for the full article.

Google Carousel presents a new opportunity to appear at the top of the search results, but with it also comes some new best practices. Here’s a look at how Google’s Carousel works, its impact on industries, some tips on images, and how to optimize.

It’s not uncommon to hear marketers complain that “AdWords doesn’t work.” Sometimes you’ll hear this from major enterprises that should know better (looking at you, eBay). We also hear it a lot from smaller businesses – they want to make AdWords work for them, but they haven’t figured it out yet, and they’re about to […] Author information Larry Kim Larry Kim is the Founder/CTO of WordStream , a provider of PPC Management Tools. Twitter Google+ The post Think AdWords Doesn’t Work?

Everything you do won’t necessarily lead directly to more rankings, traffic, or sales, but that doesn’t mean it didn’t work; it may simply be the first domino to fall. Here are three important reminders as you navigate today’s convoluted SEO path.

Google Alerts has seen some maintenance by Google’s engineers recently. It added back the RSS option after losing it

Can we ever satisfy both the scientific and creative approach to content marketing? Yes! Content creators can follow this practical three-step process to combine creativity with metric-driven subjects and content. The result

Tools are essential for ensuring quality, consistency and enabling scale when it comes to just about any kind of digital marketing. Content Marketing is no different.

GraphDive Facebook We don’t need to remind you on the importance of social media analytics for marketers and businesses. But with so many social media formats, it’s becoming extremely difficult to chose the right analytics company that will effectively target your audience.