Greg Niland, aka GoodROI, posted a thread at WebmasterWorld arguing that if you do not hand over your data and content to Google in a structure format, then you will die a slow death…

It seems that in the post-Penguin world there are fewer and fewer old school SEOs left as more and more agencies are offering blogger outreach, social media, inbound marketing and content services. For a time-served PR person, these offerings look very similar to what I would call public relations rather than pure SEO.

Are you ready for 2014?

Today we have more handy Excel tricks from Bing Ads Evangelist John Gagnon.

2013 has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. But this year has merely been a preview of what is to come.

Photo Credit: Adamson Studios Photography In 2013, I had the good fortune to share insights on the integration of digital marketing and PR at over 25 events online and off. From San Francisco to New York to London, Madrid and Moscow, marketers all over the world are in search of answers on how to plan, integrate, implement and measure coordinated marketing messaging across multiple channels. I’d like to think TopRank Online Marketing helped move some people in the right direction.

Before Christmas, Rap Genius was outed for link schemes and then on Christmas, Google penalized the site for those link schemes. The penalty is still on and a couple metrics sites show huge drops in traffic for the site, some as much as losing 90% of their traffic since the penalty

Paid search has long been a staple of Internet marketing, yet the SEM landscape continues to evolve at what seems a lightning-fast pace year after year. This past year was no exception, as 2013 brought with it a host of changes for paid search marketers. The most notable of these changes was..

It’s that time of year, so you’ve surely seen lots of articles about what’s going to change in 2014, predictions, wishes, what’s going to be more important, etc.

It’s that time of year, so you’ve surely seen lots of articles about what’s going to change in 2014, predictions, wishes, what’s going to be more important, etc. etc., and if you’re anything like me you love them all. There is nothing quite like looking forward to the holidays and taking a deep breath from […] Author information Amanda DiSilvestro Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates