Recently in San Francisco, I interviewed freelance writer Drew Hendricks  on content marketing with influencers. In the interview, Drew says the secret to building a reputation as a writer is to simply start your own blog to show off your voice and expertise while cultivating your own following. Eventually with perseverance and networking  you can […] Author information Murray Newlands Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing

Marketers love to talk about their “channels” and they spend a lot of time, energy, and money maximizing the return for the SEM and email dollar. There’s another channel they won’t readily brag about: their organic traffic; their “free” traffic; the traffic they get from you. The hyperlink is the defining feature of the web, […] Author information Oliver Roup CEO at Viglink Co-Founder / CEO of @VigLink.

As part of our SEJ interview series, Tom Rhoton of EveryoneSocial joins us to discuss the importance of social media being a company-wide initiative. Typically companies have one person employed to work with social media, while the rest of the team doesn’t bother with it at all.

We know manual actions expire but what about algorithmic actions, do they expire? When you pick up a new domain name, you now need to look to see if it had a bad history. We know expired domains can either benefit you, do nothing for you, or seriously hurt your efforts on your new site.

When TheShortCutts.com launched a few months ago, it set off a viral explosion powder keg in the SEO world. Although only a few months old, the site’s homepage has over 900 backlinks and a Page Authority of 51

Hope everyone had a nice Christmas holiday! This week, Google penalized Rap Genius for link schemes after

How To Increase Twitter Engagement By 324% – This infographic from Quicksprout has an absolute wealth of statistics and tips on how to generate a better ROI on Twitter – implement some of these suggestions into your strategy and watch those engagement rates climb. MediaBistro 62% Of Marketers Say Local Search Is Getting Harder – Read the opinions of hundreds of search agencies, consultants and business owners who logged in during a recent InsideLocal webinar

It’s every advertiser’s dream to create a viral video that gets plastered over Facebook, Twitter, and Google+ (ha, yeah, because people care about G+). As we’ve discussed in previous posts, the chances of getting an ad to go viral are pretty low – you’re much better off creating educational or how-to videos that will gain […] Author information Megan Marrs Megan Marrs is a blogger and copywriter at WordStream, where she writes for the marketing department.

Here at Hanapin, we have a monthly training day. We shut down the office and all the account managers spend the morning researching and learning new tricks and techniques, which we teach to each other later in the afternoon. This month, we spent some time diving into the exciting world of Google..

The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space.