At Covario’s INFLECTIONPoint event last week, several marketers gathered to talk about search analytics today, how to get a handle on tracking a multiscreen world, and what to do if you’re sifting through mounds of data to help you make better data-driven

Is Google Suggest (autocomplete) simply a mirror held up to society; or is it a product that needs to be censored and regulated to protect us from potentially offensive and objectionable content — even defamation?

Today, Bing Ads announced the roll out of several new updates to the reporting capabilities. For advertisers with conversion tracking enabled, this will likely be the most welcome change announced today. At long last, Bing Ads has introduced the full set of conversion fields to all Performance..

There are many reports both in the Google Webmaster Help forums and WebmasterWorld reporting major drops in the number of impressions reported within the search queries report in Google Webmaster Tools…

Bruce Daisley, Twitter’s UK Managing Director, says capturing a moment can be incredibly powerful. Brands have several opportunities on Twitter, both planned and unplanned.

When you’re facing a blank page with no idea what to write, it’s hard to imagine how you’ll ever get to the other side of a finished piece.

Carefully thought out campaign attribution can show your SEO campaign’s true value to your business. Settling on a model which paints the least-wrong picture is your starting point, but pretty quickly you can make your model sing, providing real value and efficiency to your marketing budget blend. Please visit Search Engine Land for the full article

Smart businesses build strong content cultures.

Yesterday, Google’s Matt Cutts announced on Twitter that they have pushed out a refresh to the Google Page Layout algorithm on or around February 6th. He did not specify how much this impacted the search results but based on my analysis of the SEO community, it had a very small impact on most SEOs. This would be the third update..

Editor Note: Ping Jen is a Product Manager in the Microsoft Bing Ads Product Team. His accompanying Bing Ads blog post on the below updates can be found here. Accordingly to Bing Ads internal analysis, following are the top 3 most frequently used Editor functions in January, 2014