Archive for March, 2014

Google: Sites Penalized for Long-Term Spam Tactics Might Never Recover

2014/03/12

If you have a website that has been spamming for years, and you’re now attempting to clean it up to get back in Google’s good graces, you’ll find it more difficult, or maybe impossible, to get back into Google’s search results.

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Google Reviewing “Not Provided,” Withholding Keywords From Organic But Not Paid Search Clicks

2014/03/12

When Google moved to secure search in October 2011, it was a blow to publishers, who began losing data about the search terms used to reach their sites.

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Yahoo Goes Live With Yelp Local Reviews

2014/03/12

Last month the Wall Street Journal reported that Yelp reviews were being integrated into Yahoo search results. This morning Yahoo formally announced the partnership: Now when you use Yahoo Search to look up a local business in the U.S. on your smartphone, tablet, or PC, you’ll see user reviews,…

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#SMX West Recap: Content Marketing to Media Company by @thebigdebowski

2014/03/12

SMX West kicked off this morning in San Jose, and one of the first speakers, Brian Clark of CopyBlogger Media, opened the show to discuss going from content marketing to media company. CopyBlogger, in fact, began as a blog and turned into an industry newsletter

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Google’s Amit Singhal: We’re A Swiss Army Knife, You’re The Corkscrew

2014/03/12

Last night at SMX West, during the keynote conversation with Google’s Amit Singhal, Danny Sullivan brought up the knowledge graph a few times and then Dan Barker’s tweet about scraper sites…

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How to Leverage Your Content to Build Links Without Gaming Google by @AdamJamesMason

2014/03/12

Link building has changed a lot, and is going to continue to change in the coming months. Over the last few years we’ve seen a huge shift in the tactics that work to promote your site. If you think about it, the web has moved from what was a very self-promotional way of marketing your […] Author information Adam Mason Adam Mason is the Co-Founder of Datify, a data driven digital marketing agency based in Peterborough UK.

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Research Report: Enterprise PPC Campaign Management Platforms 2014

2014/03/12

Digital Marketing Depot, our sister site, recently released the updated version of its Market Intelligence Report, “Enterprise PPC Campaign Management Platforms 2014: A Buyer’s Guide.” Now in its Fourth Edition, this report consists of original research based on interviews… Please visit Search Engine Land for the full article.

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Editor John Rampton Speaking at Affiliate Management Days: March 19 & 20 in San Francisco by @johnrampton

2014/03/12

Affiliate Management Days takes place two weeks from now in San Francisco on March 19 & 20. The SEJ team, including myself, will be at AM Days speaking and interviewing attendees! If you’re an affiliate manager responsible for your company’s affiliate marketing strategy, management, and operations, this would be a great event for you to […] Author information John Rampton Managing Editor John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. I enjoy helping people and am always online to chat +/@johnrampton Twitter Facebook Google+ LinkedIn The post Editor John Rampton Speaking at Affiliate Management Days: March 19 & 20 in San Francisco by @johnrampton appeared first on Search Engine Journal .

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Editor John Rampton Speaking at Affiliate Management Days: March 19 & 20 in San Francisco by @johnrampton

2014/03/12

Affiliate Management Days takes place two weeks from now in San Francisco on March 19 & 20. The SEJ team, including myself, will be at AM Days speaking and interviewing attendees! If you’re an affiliate manager responsible for your company’s affiliate marketing strategy, management, and operations, this would be a great event for you to […] Author information John Rampton Managing Editor John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. I enjoy helping people and am always online to chat +/@johnrampton Twitter Facebook Google+ LinkedIn The post Editor John Rampton Speaking at Affiliate Management Days: March 19 & 20 in San Francisco by @johnrampton appeared first on Search Engine Journal .

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Moz + Bitly = More Link Data

2014/03/12

Popular URL shortener Bitly and search and social software company Moz announced this week they were teaming up to provide Moz users with richer data about links, replacing Moz’s current source for tracking content performance: Twitter.

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