While it’s certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. Here are the top recommendations from 20 top PPC experts on the must-have free tools for PPC success.

A surprising blast from the coding past has been making a comeback via SEO, and is frequently making its way into the core of advanced responsive design thinking: the humble sprite. Please visit Search Engine Land for the full article.

In the business world, audits are conducted for a number of reasons, including the evaluation of performance versus benchmarks. In the digital world, we have a tendency to set our benchmarks and look at the results, but far too often we fail to understand the reasons why our initiatives exceeded expectations or failed to perform.

Design your next conversion rate optimization test (or your first CRO test) with insights galore by leveraging new tools along the way with this simple, four-step web analytics pretest routine used to produce bigger CRO testing wins.

There’s been a lot of buzz about Getty’s recent shift in policy regarding free use of their images for non-commercial use. There are a number of questions you should consider when deciding where to take advantage of their generosity, though

In a recent post, the good folks at iSpionage reviewed the importance of using analytics to guide your Internet marketing efforts and which metrics make the most sense to track. Using analytics helps you understand which of your marketing efforts are paying off, which tactics you should refine, and what actions you need to take […] Author information Chris Sparks Chris is an online marketing and content strategist at the search marketing competitive intelligence provider iSpionage

Image source: Slideshare Last week we published the first Social Media Marketing World conference eBook and while it’s had over 15,000 views on Slideshare and many thousands of views here already, I think we’ve just seen the tip of the iceberg.

Posted by Cyrus-Shepard Link building is hard, but it’s not the only way to make traffic gains in Google’s search results. When I first started SEO, building links wasn’t my strong suit. Writing outreach emails terrified me, and I had little experience creating killer content.

Here is a recap of what happened in the search forums today…