Archive for July, 2014

Tisk, Tisk, Tisk: AdRoll Generated Tons Of Invalid Traffic

2014/07/30

Last Thursday, we reported on unusual huge spike of traffic that were marked as direct traffic sources in analytics. I initially blamed Microsoft, because they are a fun target to blame (no seriously), over Internet Explorer 7 having a bug but that was wrong..

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How to Perfect Your Google Analytics Goals by @tdevalk

2014/07/30

There are quite a few tracking features in Google Analytics for which you have to do a bit more than just implement the UA-code on your pages. One of those features is the ‘goal’

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3 Ways to Extend Your Products Into Social This Holiday

2014/07/30

Social shopping sites represent a huge revenue opportunity for retailers this holiday season. Social offers lots of value in the form of branding. Start by focusing on your top products, and use search data to drive social merchandising decisions

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A 10 Minute AdWords Account Optimization and Check-Up by @Rocco_Zebra_Adv

2014/07/30

AdWords is quite a complex tool, and one that not everyone can understand. That leaves many people in the dark about arguably one of the most important aspects of online marketing

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Is This A New Google Shopping Ad Format?

2014/07/30

Barbara Starr shared a picture of what she says is a new ad format for Google Shopping Ads (Google Product Listing Ads) on Google+. I can replicate the ad format, but honestly…

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Google Disavow Tool Killed My Site

2014/07/30

21 months ago, Google launched the disavow tool and SEOs have been eating it up. This comes despite Google informing us it can harm your site if used wrong, but not when others disavow your site. However..

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Google Long Term SEO Requires Solid Money Management

2014/07/30

Greg Niland, aka goodroi, posted a thread in WebmasterWorld explaining that money management is vital in your long term SEO success. Greg said, “having good SEO results in Google actually requires smart money management…

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Using Modern SEO to Build Brand Authority

2014/07/30

Posted by kaiserthesage It’s obvious that the technology behind search engines’ ability to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional marketing perspective. The emphasis on E-A-T (expertise, authoritativeness, trustworthiness) from Google’s recently updated Quality Rating Guide shows

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Bing Launches New Resource About Malware-Infected Sites by @mattsouthern

2014/07/29

David Felstead, Principal Development Lead at Bing, announced a new feature that Bing has been working on to ensure its users are well protected. For some time Bing has been cautioning users when a search result could be potentially harmful. However, access to any further information was only available to those with a Bing Webmaster account

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