Archive for August, 2014

Google SSL Issues: Who Is To Blame? Google Or Site Owner?

2014/08/13

After Google launched their HTTPS ranking signal some savvy SEOs and webmasters noticed SSL errors spewing from Google…

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New Bing Search Feature Keeps Context From One Query To The Next

2014/08/13

In its continued drive to build a search platform based on entity and conversational understanding, Bing has launched a new feature that enables the site to keep the context of a search from one query to the next. Using presidential searches as an example, Bing explains how a user could search… Please visit Search Engine Land for the full article

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Yahoo Acquires Local Recommendation App Zofari

2014/08/13

The app, which says it was inspired by what Pandora has done for music and what Netflix has done for movies, will join the Yahoo Search team.

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Google: Refreshing Penguin Is Not So Simple

2014/08/13

It seems like Google Penguin has been on some sort of vacation, since it has now been over 10 months since the last refresh. The sad part is, those who have spent the past 10 months trying to “fix” their sites, are in a penalty box just waiting…

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Why You Should Hire Journalists to be Content Marketers

2014/08/13

In the digital age, journalists have to find alternative career paths other than writing for the traditional newspaper or a magazine. Luckily for journalists though, there are a number of jobs that can put their writing skills to good use…and content marketing just happens to be one of them. Most of the skills that are needed to succeed in content marketing are already in the toolbox of modern journalists, which can sometimes make for an easy transition into this new industry.

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What Is Black Hat Social Media & Does It Affect SEO?

2014/08/13

Black hat social media is emerging quickly and spawning a new era of web spam. This affects the social media sites themselves, the users, and the businesses utilizing the site for marketing. While many people are starting to recognize this trend, there is a dearth of information on how black hat…

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Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

2014/08/13

A recap of the “Mastering the PPC Challenge” session, presented by Diane Pease and John Gagnon at this year’s ClickZ Live San Francisco conference.

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These 10 Analytics Reports Will Improve Your AdWords Results

2014/08/13

I recently hosted a Hangout for the Google Partners community about how Google Analytics (GA) and AdWords can work together to help improve PPC results. With the speed at which new features get added, it’s easy to overlook one or two cool capabilities so here’s a roundup of 10 of my favorite… Please visit Search Engine Land for the full article

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Explainer: How Google’s New SSL / HTTPS Ranking Factor Works

2014/08/13

Last Thursday, Google launched a new ranking signal to give HTTPS sites a ranking boost, a small ranking boost, to encourage webmasters to migrate their sites from HTTP to HTTPS. In our story from Thursday, we covered why Google is doing this and the concerns some SEOs had with the migration, as..

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