Archive for August, 2014

DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

2014/08/28

The Google subsidiary says it has added adaptive Shopping campaigns, bid optimization for Shopping campaigns, and purchase detail reports to make reporting and optimization easier.

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Bing Testing Card/Boxy Search Results Interface

2014/08/28

Spotted today by @rgomezric, Bing is also testing a box/card like search results interface.

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Expert Insights On The Future Of SEO, Part 1

2014/08/28

Do you have the skills it will take to thrive in the SEO environment of the future? In the first of this 3-part series, search industry veterans weigh in on how things will be different in 2015

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Yahoo, Bing Flirt With New Search Interfaces

2014/08/28

Yahoo and Bing are reportedly testing out changes to search functionality that make results more “card-like” and move top navigation below the search results box.

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LinkPatrol Update: Top-Requested Feature Added, First Reviews are In by @itsduhnise

2014/08/28

Last month, Search Engine Journal introduced LinkPatrol, a WordPress plugin we’ve developed that empowers site owners to find, review, and clean up outgoing links. Since then, we’ve been collecting feedback.

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Interview with Content Curation and Marketing Software Guru Pawan Deshpande of Curata

2014/08/28

In the world of content marketing, curation plays an instrumental role for companies that want to become a single source destination for industry news and information related to their area of expertise. Interest in curation has grown significantly and to meet demand, a number of software companies have emerged.

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Sitemaps Best Practices Including Large Web Sites

2014/08/28

One of the key Search Engine Optimization (SEO) strategies for web sites is to have high quality sitemaps helping search engines to discover and access all relevant content posted on that web site. Sitemaps offer this really simple way for site owners to share information with every search engine about the content they have on their site instead of having to rely solely on crawling algorithms (ie: crawlers, robots) to find it.

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The Art of 6 Simple Questions

2014/08/28

How often do you run into a road block when creating killer content? What do you do to keep your blog, video, social streams, presentations, and more fresh and engaging?

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Getting Chilly… Google Penguin 3.0 Vibrations

2014/08/28

I know, the boy who cried wolf, but my job here is to bring to you what the SEO community is buzzing about and they are buzzing about a possible Google Penguin update, or at least Google testing things that may imply Google is pushing out a Penguin update. Didn’t I expect Penguin to be launched…

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DoubleClick Search Announces New Google Shopping Campaigns Tools For Retailers

2014/08/28

Today Doubleclick Search launched three new reporting and optimization tools for for retailers using the DoubleClick Search Commerce Suite. Designed for Google’s Shopping Campaigns, which take effect on August 31, new Adaptive Shopping campaigns structures product groups based on similar…

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