Dear Content Marketers, Have I told you (lately) that I love you? Seriously! Content marketing has taken the elusive concept of “thought leadership” and transformed it into a prescriptive, clear-cut process. You equip prospects with the helpful information they need and, at the same…

Utilizing Google Webmaster Tools means that the normal time spent playing the waiting game for your content to be revealed to searchers can be cut down significantly.

In 22 days from now, it will be the year anniversary of the release of the fifth update to Google’s Penguin algorithm, code-named Penguin 2.1. As you can imagine, waiting 11 months and 8 days can be excruciating for those who were negatively impacted by the punitive algorithm. They’ve..

As part of our SEJ interview series, I recently caught up with John Gagnon of Bing Ads to discuss advanced metrics and what you should look for in terms of performance on your next campaign. In the video below, John points out what metrics you should be looking at that they might not know about, and what kinds of things you should be measuring in your next campaign

Some savvy webmasters were inspecting the HTML markup behind the last Google Webmaster Blog post and noticed the markup used on the posted by John Mueller hyperlink had a bit of extra code for rel=agent…

Bidding on your brand terms can provide a lot of benefits, but it can be costly if you have a lot of competition. So when is bidding on your brand the best strategy?

The world has gone mobile in a big way and brands are using growth hacking techniques to reach those “on the go” consumers via content marketing and native advertising. According to a recent study released by comScore, mobile app consumers see more digital content than desktop or mobile web surfers, accounting for 52 percent of the time spent using some type of digital media. Combine that with mobile web, and it accounts for 60 percent of time spent on a small screen

Twitter ‘Buy’ Button Launches (Alongside New Twitter Commerce T&Cs) – We’ve been tracking the rumours for a while and now, finally, Twitter’s ‘Buy’ button has launched, and with it some new Twitter commerce terms and conditions. AllTwitter Display Grabs Larger Share of Rapidly Growing Global Mobile Ad Spend – Global mobile advertising revenues almost doubled from $10.1 billion in 2012 to $19.3 billion in 2013, details a new report [pdf] from the Interactive Advertising Bureau (IAB) and IHS

Yesterday we reported Google was indexing itself and Google caught wind of it and Gary from Google commented on my Google+ post telling me they are looking into it. Last night at around 6pm EDT…