In order to recapture some of the users it lost to Yahoo after its deal with Mozilla, Google has released instructions on how to switch back to setting its search engine as the default.

Advertisers that use a different currency in AdWords and Analytics will now be able to easily compare cost data in Analytics. The post Automatic AdWords Currency Conversion Now Enabled In Google Analytics appeared first on Search Engine Land.

SmartNews’ usability has driven huge adoption under the radar.

This week in search, I ask for some feedback on the videos I am doing, so lay it on me. Google, in my opinion, is preparing to release a new mobile friendly ranking algorithm after spending out mass…

Columnist Neil Patel reminds us it’s not the search query itself, but the intent behind it that is important to divine, if we marketers are to effectively drive conversions The post How To Dissect Your Organic Traffic By Intent & Funnel It Into Sales appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics?

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The post Search In Pics: Google Glass Mug, Google Pool Table & Gmail Paper… Please visit Search Engine Land for the full article

The move puts most US and global travel market in just a few hands. The post Travel Search Consolidation: Expedia Buys Rival Travelocity For $280M appeared first on Search Engine Land

In addition to its many other functions, PPC can serve as inspiration for innovation. Take a look at how.

“Movement is life.” In the movie World War Z, those were the words Brad Pitt’s character spoke to a family who opted to barricade themselves into their apartment rather than seeking to be rescued with him. To be fair, they had a good thing going: a few weapons, some food, and even beer.