Snapchat announced today that it will now be giving media publishers the ability to distribute short, edited clips of news and information. Content distributed via Discover will behave just like Snapchat’s Stories do — short clips arranged in sequence that will expire after 24 hours

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Reduces Campaign Reporting Lag To 1 Hour Impression and click performance data is now delivered much faster

It has always been easy to measure how well Facebook ads are performing when it comes to clicks and views, but what about sales? Measuring the amount of new business you’re actually getting from Facebook ads, especially offline, is about to get a lot easier the company explains in an announcement today. With a capability called ‘conversion lift measurement’, Facebook says it can help advertisers more accurately measure how much new business is being driven by ads.

Here is a recap of what happened in the search forums today…

Impression and click performance data is now delivered much faster. The post Bing Ads Reduces Campaign Reporting Lag To 1 Hour appeared first on Search Engine Land

A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts.

Google posted on Google+ that advertisers in Google AdWords who used the retired Product Listing Ads (PLAs) have until March 23, 2015 to download their legacy data – if they want it. In April 2014…

Revenue rose 50 percent year-over-year, just beating out Black Friday’s revenue gains of 49 percent according to Kenshoo. The post Thanksgiving Drove Retailers’ Highest Paid Search Revenue Gains Of The Holiday Season [Report] appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe’s Digital Index’s Q4 Digital Advertising Benchmark report.

New feature will save views, properties and accounts for 35 days after they have been deleted. The post Google Analytics Rolling Out “Trash Can” Feature To Help Users Recover Deleted Data appeared first on Search Engine Land. Please visit Search Engine Land for the full article.