Unused ads, ad groups and campaigns will be deleted and “remove” will be a permanent move across the board. The post AdWords Spring Cleaning Coming: Detritus Be Gone, But You’ll Have to Think Before You Remove appeared first on Search Engine Land

Search engine marketing has improved vastly since its early days, but columnist Jared Del Prete notes that advertisers still make some of the same mistakes. The post It’s A Trap! Avoid These 4 Pitfalls In Paid Search appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Steve Liu, director of SEO at Tribal Worldwide, speaks about the evolutionary changes he has seen in the industry, as well as where he expects it to move to.

Steve Liu, director of SEO at Tribal Worldwide, speaks about the evolutionary changes he has seen in the industry, as well as where he expects it to move to.

Ever since Google rolled out its Pigeon algorithm for local search, SMBs have looked for ways to get back on top. Here’s some insider advice for getting to the top of the rankings.

While defining your brand online in a constantly evolving digital era can be a challenge, there are ways to find that edge and stand apart in your industry. You’ll need to revisit strategies throughout the year, especially when new features roll in to your go-to social media network

If you follow these steps, you can protect your site and when Penguin 4.0 gets released, you can be certain that yours won’t be one of the sites that gets affected.

Here is a look at seven of the best lables features of DoubleClick Search, and how they can help your day-to-day account management.

Is your blog looking a bit run down? Maybe it isn’t functioning as well as you’d like