Consistency can be achieved by having a clear brand voice and not confusing it with uniformity, according to a panel of executives from Facebook, Lego, Microsoft, and Mindshare.

Google’s John Mueller said there is no whitelist for the Penguin and Panda algorithms, like there is for the SafeSearch algorithm. The post Google Says There’s No Whitelist To Save You From Panda Or Penguin appeared first on Search Engine Land.

Update to privacy policy means social media can see your online searches.

There are always extreme outliers in virtually any algorithm but when that outlier hits your site and your web site drops in the Google rankings, what do you do…

Creating a mobile-friendly landing page is no simple feat. For starters, you need to cram all of the essential landing page elements into half the space.

Columnist Daniel Gilbert wasn’t satisfied with AdWords’ native A/B testing capabilities, so he and his team wrote a script. The post Here’s An AdWords Script That Will Let You A/B Test Anything appeared first on Search Engine Land

Panda remediation is tough, but it can be exponentially tougher when a content management system (CMS) gets in the way. Learn several ways that a CMS can inhibit Panda remediation, and how to overcome those problems

How long should it take to see SEO results? Columnist Stephan Spencer says there’s no simple answer to this question, but explains some of the factors which may impact an SEO timeline. The post Understanding & Explaining A Realistic SEO Timeline appeared first on Search Engine Land

Now A $20 billion holiday in the U.S., Mother’s Day-related searches start rising roughly a month in advance, though search habits vary by gift category. The post Bing Ads Offers Search Insights For Mother’s Day Marketers appeared first on Search Engine Land.

Rand Fishkin from Moz posted on Google+ that Google AdWords seems to have lifted their ban on link selling/buying companies from advertising on their network.