The next time you search for health information you may get your answer instantly, as Google has added information about common health conditions in its Knowledge Graph. The search giant announced that within the next few days you’ll be able to ask Google health-related questions and it will return relevant medical facts, such as symptoms and treatments, right in the search results pages. The information Google will provide is going to be quite deep

Columnist Myles Anderson digs deeper into BrightLocal’s 2014 SMB Internet Marketing Survey to learn more about the attitudes of small and medium sized businesses. The post SMBs Divided On The Effectiveness Of Google My Business appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Back in 2003, I launched a first of it’s kind, keyword tracking tool that used the official Google search API – it was the first to do keyword ranking in accordance with Google’s terms of service (I believe)…

Disclosure: I have no affiliation with Adalysis and have not been paid for this review. One of the longest lasting ideas I had stored in my Evernote idea notebook was to create an ad testing tool. Ad testing is such a simple idea, but a complicated process, and I was baffled that no one has tried to offer a fix for the PPC community

Google announced they’ve been crawling the web for health and medical information and then had them fact checked by “medical doctors at Google and the Mayo Clinic for accuracy” and is soon going to be providing much more detailed medical and health related queries to users…

Reports show you how your ads compete against other advertisers’ ads on the Yahoo Bing Network. The post Bing Ads Auction Insights Now Available Globally appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Here are seven golden rules of link building from years past and a look at whether or not they’ve stood the test of time.

AdWords automated bidding can be a huge time-saver, but marketers want to know how it works. Contributor Matt Lawson answers your FAQs. The post 7 Advanced Tips To Automated Bidding Success On AdWords Search Ads appeared first on Search Engine Land.

Columnist Erin Everhart explains how the role of the search engine optimization (SEO) professional is undergoing a major transformation. The post In 2015, Your Job As An SEO Isn’t Actually SEO appeared first on Search Engine Land.

Columnist Erin Everhart explains how the role of the search engine optimization (SEO) professional is undergoing a major transformation. The post In 2015, Your Job As An SEO Isn’t Actually SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.