In an effort to increase SEO sales, Expedia tests adding Emoji characters to some of their page title tags.

Columnist Mark Ballard explores both first- and third-party data to help understand what’s really driving Google’s paid search impression decline and weakening click growth. The post Is Google Showing Fewer Ads Per Search? appeared first on Search Engine Land

There are more compelling reasons than ever to test the Yahoo Bing Network for your search marketing efforts.

A look at seven areas you must review in the kickoff of a well-oiled SEO campaign.

Mikula Beutl spotted either a weird Google UI test or a bug where Google was hiding the title tag from the search result snippets. Those blue clickable links in the search results, gone…

There is no single way for most providers to find new SEO clients. But, finding new customers and allowing them to find you does not have to be hard either

The release of the Apple Watch will have huge ramifications on how national search marketers target and engage consumers at the local level.

If you want to dip on multi-channel marketing but aren’t 100% convinced it’s worth the effort, it’s always good to look at what other businesses are doing. The post How to Use Multi-Channel Marketing For Crowdsourcing [Case Study] by @shortstackjim appeared first on Search Engine Journal .

A trusted resource can be a friend, colleague or industry expert and we may turn to them from time-to-time for guidance. Today’s online marketing landscape is crowded with advice from marketers that may have the power to influence you, but not necessarily the authority to give you sage advice

Are you a publisher that creates videos? I am, okay, I only produce a pretty boring weekly SEO video but I still produce videos and truth is, I don’t think they get enough