Want to glean deeper insights into your search ad performance? Columnist John Cosley discusses four valuable ad insights tools within Bing Ads. The post Bing Ads Power Tools: Ad Insights appeared first on Search Engine Land

Google’s move towards entity search is changing how search marketers operate, and columnist Thomas Stern discusses some ways in which we can adjust to this new reality.

Google wants to make it easier for people using mobile devices to access websites that have been optimized for use on that device. It is not long now until their algorithms for mobile search will shift to reflect this desire.

Google wants to make it easier for people using mobile devices to access websites that have been optimized for use on that device. It is not long now until their algorithms for mobile search will shift to reflect this desire.

This was a slightly lighter month for social media updates, but there were quite a few for Facebook and some for Twitter and Instagram, too.

This was a slightly lighter month for social media updates, but there were quite a few for Facebook and some for Twitter and Instagram, too.

Google Seller Ratings have been around for several years. The newer phenomenon is its usage skyrocketing since their initial availability. Why the surge?

Sometimes it’s hard to get SEO, content creation, and PR working effectively together, but these three tips can help.

Don’t just copy content; make it your own to boost your reach and enhance your reputation.

They say that the third time’s the charm.