Some of the search juggernaut’s soon-to-be-released offerings include new automotive and hotel ads, redesigned Dynamic Search Ads, and tools to improve attribution.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Mobile Searches Rank, No Google Update & AdWords Announcement appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Linda Buquet who tracks local search changes like a hawk, posted in her Local Search Forums that Google has removed the local navigation button from the Google+ navigation menu…

Google Analytics may not be providing keyword referral data anymore, but Chris Liversidge has developed a process for matching keyword queries from Google Webmaster Tools to their probable landing page URLs.

Yesterday I reported huge chatter and signs of a weekend Google update that kicked off Friday morning and continued through the weekend. I asked Google and they told me there was no update over the weekend…

Tuesday’s #StepInsideAdWords event featured new mobile-friendly ad formats for three verticals, re-vamped automation tools, and attribution and bidding strategies that go beyond last click. The post Google AdWords Livestream News: New Tools & Formats As Mobile Search Surpasses Desktop… Please visit Search Engine Land for the full article.

Company officially confirms what many have been anticipating for years. The post It’s Official: Google Says More Searches Now On Mobile Than On Desktop appeared first on Search Engine Land

SEJ Summit London is rapidly approaching on May 12, and today we’re featuring an interview with Nick Wilsdon, the Group SEO Lead, Group Channel Optimisation at Vodafone. Nick will be speaking on From Search to Store: How SEO Can Empower Your Brand’s Business Units.

Optimizing your landing page is a noble quest – but it’s only one step of the customer’s journey to conversion. The post How to Create Meaningful Marketing Experiences Before, During, and After Conversion by @amandadurepos appeared first on Search Engine Journal .

Two weeks after Google changed its algorithm, mobile-optimized sites seem to be getting preferential treatment, though non-mobile-friendly sites aren’t necessarily ranking lower.